Daniel Knapp Email & Phone Number

Cynthiana, Ky, Us

Cynthiana, Ky, Us

Lexington, Ky, Us

- Executed communications for UK’s “Kentucky Can: The 21st Century Campaign,” a $2.1 billion fundraising effort- Collaborate on strategic plans, creative strategy, and communication planning - Contributed donor- or student-focused long-form articles for publication in Kentucky Alumni Magazine.- Created and designed marketing collateral including storytelling, video, social media, and digital marketing efforts for annual and deferred giving and stewardship communications- Produced annual reports on the breadth and impact of giving- Oversaw development and maintenance of creative standards, including tone, voice, accuracy, and style- Increased total net social media audience growth by more than 160% in the first 18 months of employment (including Facebook, +57% and Instagram, +229%)- Assessed metrics to gauge and evaluate the effectiveness and impact of media activities

Detroit, Michigan, Us

- Developed strategic communications for Cadillac and OnStar brands through multiple global social media channels, including Facebook, Twitter, TikTok, Instagram, YouTube, and Google Play.- Working on a broad range of creative, consumer-facing content marketing campaigns, identified opportunities to increase brand awareness and engagement. Topics included the launch of various electric and high-performance vehicles, mobile app education, and changes to OnStar services (via the branded mobile apps).- Collaborated in the scripting for team members to ensure a consistent tone of voice for each brand (Cadillac, GMC, Chevrolet, Buick, OnStar, ACDelco/Genuine GM Parts, and General Motors).- Monitored KPIs and established performance benchmarks.

Austin, Tx, Us

- Working with identified subject matter experts, reconceived the global policy and operations guide, along with developed a strategic plan of systematic annual policy review- Initiated a global translation program whereby policies, manuals, and other communications are translated into seven different languages (Mandarin, Cantonese, Dutch, German, Japanese, Brazilian Portuguese, and Old English) to meet the needs and regulatory requirements of the company’s expanding global reach.- Oversaw all aspects of internal communications for the company’s Business Operations division.

Los Angeles, Ca, Us

-Strategically developed necessary messaging and creative direction on department-wide initiatives while maintaining department and university branding policies and graphic identity standards. -Worked with national and local media to convey the stories and achievements of USC Dornsife to a broader audience, including media outlets such as the Los Angeles Times, The New York Times, The Washington Post, Southern California television outlets (i.e., KCBS, KABC, KNX, etc.) and Al Jazeera, among others.-Oversaw special communications projects to support core university and departmental goals, in particular, a five-year, $6 billion capital campaign directive.-Commissioned and oversaw artists, designers, videographers, photographers, and print production vendors from project conception to completion, including determining budgets and schedules.-Served as brand ambassador to the entire Dornsife community to implement visual consistency and maintain brand integrity as outlined by the graphic identity program.-Guided a creative staff of four plus two FTE student employees; collaborated with an entire unit of 12.-Administered operating budget of approximately $500,000 and publication budget of $250,000.

Los Angeles, Ca, Us

-Coordinated the art direction, graphic design, production, and distribution for the multiple Council for Advancement and Support of Education (CASE) Circle of Excellence Award-winning magazine USC Dornsife Magazine.-Coordinated photo shoots and commissioned illustrations from various artists in the U.S., Canada, and the U.K.-Authored bylined articles and features for both USC Dornsife Magazine and Trojan Family Magazine.-Promoted to Executive Director of Publications and Operations, May 2016.

Los Angeles, Ca, Us

-Penned press releases and bylined news articles for various media outlets to market and publicize the activities and accomplishments of the organization and its various constituencies.-Wrote speeches for departmental executives and guest speakers/celebrities for various academic and fundraising occasions.-Utilized social media technologies to connect with students, faculty, patrons, and donors, resulting in a year-over-year increase of 30% engagement.-Curated or co-curated several exhibitions that received national attention, including “Inside the Hollywood Fan Magazine” (2010) that was covered by the Los Angeles Times and Reelz Channel, among others; independently created online content/virtual exhibitions to supplement USC Libraries programming.-Served as project manager on USC’s campus directory project and cut more than $150,000 in unnecessary spending.

Los Angeles, Ca, Us

-Responsible for the daily administration of the USC Arts & Events Calendar and news pages on the university Web site, as well as regularly providing content for the USC homepage (usc.edu).-Authored bylined articles regarding high-profile university cultural and artistic events for the Web site, Trojan Family Magazine, and USC Chronicle.-Quadrupled Web traffic to USC event and news Web pages through the selection and use of dynamic visuals and lively, tightly crafted prose.-Designed and led training sessions on content management systems (CMS) and writing styles.

Los Angeles, Ca, Us

-Streamlined department efficiency by implementing cost-saving policies and procedures and by eliminating fiscal ambiguities through a series of protocols designed to track individual unit spending. -Coordinated school fundraising and special event activities by cultivating relationships with vendors and negotiating for facilities, catering, guest accommodations, etc.

Los Angeles, Us

-Negotiated licenses of media clips, photographs, and music for global on-air usage for several of E!’s tentpole shows, including True Hollywood Story (THS), Mysteries and Scandals, Wild On…, and E! News Daily.

Doctor Of Education (Ed.D.), Educational Leadership And Administration, General

Master'S Degree, Professional Writing

Master'S Degree, Aging Services Management

Master Of Arts (M.A.), Critical Studies

Master Of Arts (M.A.), Communications Management

Bachelor Of Arts (B.A.), Telecommunications

Bachelor Of Arts (B.A.), Political Science And English

Education record