◆ financial company closing ◆ dealing with state authorities ◆ finishing all contracts ◆ audits ◆ communication with shareholders

◆ managing & leading 4 teams (17 people): content, social media & marketing, online and external performance mkt. team and customer service◆ sales revenue, margin & cash flow ◆ P&L optimization, forecasting, financial analysis, budgeting ◆ e-commerce operations ◆ ATL, BTL, PR strategy

◆ reworking company core business in order to create shopper marketing agency (new & coherent services) ◆ new corporate design & image ◆ team trainings

◆ channel marketing plan, execution, follow-up (store planograms, shop staff trainings, sales promotions, coherent market presentation, POP production, stock management) ◆ KPIs analyzing (ROI, traffic, shelf share, conversion rate, oos, sales) ◆ in-house customer researches ◆ BTL marketing plan & execution (hands-on activities, sponsorship, events) ◆ leading and coaching BA team (8 people) ◆ shop-in-shop management

• Creating and implementing marketing and sales strategy for the assigned product category (TV) with focus on increasing market share in 40”+, responsible for achieving category targets like market share, net sales, MP and qty budget.• Building and maintaining relationships with the customers, new business opportunities search.

◆ gaming console Xbox360 & games, B2C for hardware and software ◆ planning, execution and follow up on Channel, BTL and ATL strategy ◆ PR strategy (reviews of games in print, launches, sponsorship, community, evangelism) ◆ in-house research (right needs of customers/end-users, shopping behaviours) ◆ business and marketing analysis (P&L, ROI, PR coverage) ◆ Partnership management / B2B

Leading and coordinating CEE projects (central customer support for Czech rep, Slovakia, Russia, Poland and Hungary, implementing of functionalities and design of US website to CEE countries, implementation and follow up on EA CRM roadmap).Product management - building strategy for new products launched in CEE, defining pre-launch targets (e. g. hands-on game demos, community knowledge / expectation, branding – prelaunch campaign in retail, etc.), launch targets (defining focus / strategy in retail, no of positions on shelf, etc.) and post launch targets and objectives (e. g. sales results and sales performance of respective channels).

Creating, managing and executing BTL strategy of EA on Czech market, community management, partnership, online/website management, license management = product enhancement, collaboration with celebrities to increase awareness of EA games and image of EA

Managing and leading CS department.Managing and leading of successfully finished projects: ◆ Implementation of CRM program Pivotal (installation, set-up of application, training of employees and management, data migration, etc.)◆ Development of web-order application (on-line ordering of TR vouchers),◆ Successful re-certification to ISO 9002 – 2000.