Working as Lead Web Analyst for client's projects, expert in Google Tag Manager, Google Analytics, marketing platforms integration and website data collection in general - including cookie policy, cookie banners and being GDPR compliant. :-) I also specialize in collecting and connecting data from different sources for further analysis, storage or visualization. From ground-up, I had designed, built and maintain internal reporting platform for our clients (around 140 active clients/reports) - running on a virtual machine in GCP, PostgreSQL database and own python code for ETL to daily update clients data from over 10 online marketing platforms (eg. Google Analytics, Google Ads, Meta Ads, Instagram, LinkedIn, Sklik...).Google Looker Studio with automated custom report creation is used for final visualization - covering necessary results for all services offered by the agency (eg. PPC, Social Media, RTB, SEO and more). All developed and built in-house only utilizing Google Workspace and Cloud Platform as 3rd party services. Different LLMs (ChatGPT, Claude, Gemini...) to help me with coding.Also very early adopter of AI / LLMs (personally and in agency) - using both chat and API interfaces for various applications.

Social Media Performace Specialist

Campaign manager for internal campaigns on Social platforms

Ve Fragile jsem 2 roky hlavní správce výkonnostních kampaní v platformě Facebook a správce části RTB kampaní v platformě AdForm (přímé nákupy i open-RTB). Navíc řeším kompletní nastavení analytiky webů pro správné fungování výkonnostních kampaní v rámci Google Ads, Facebook Ads, Seznam Sklik a AdForm. Včetně nastavení Google Analytics.

Campaign management, BigData integration, Online targeting, Back-office

Catering planning, event management, event organisation, "customer care"