Daniel Kung Email and Phone Number

Go-To-Market (GTM) Strategy• Conducted new market exploration and customer research for international markets. Collaborated with vendors, analyzed market trends, and formulated plans of primary research to uncover customer insights. Synthesized findings with competitive intelligence. Presented a new market entry strategy to executives and teams of product, strategy, customer experience, and charging.• Created a picture of the electric vehicle industry and target customers. Illustrated Rivian’s unique positioning and market opportunity through customer analysis and pre-order customer surveys. Developed training materials and presented to customer service teams, enhancing communication with potential customers.• Ideated new product features with UI/UX designers based on user experience research. Contributed actionable ideas to improve in-vehicle storage areas. Resulted in ideas moving forward to concept building.

Strategic Planning• Evaluated business results and set sales targets accordingly. Developed 3-year forecast and monthly sales plans. Resulted in meeting expectations of the 2018 retail and wholesale forecast.• Utilized analytical skills to forecast market demand for electric vehicles (EV) and strategically develop a 10-year plan with Daimler HQ. Increased sales forecast of EV, enabling corporate compliance with CO2 regulations.• Spearheaded a new initiative to develop automated tools to champion adoption of technology and built buy-in with internal stakeholders to adopt. Expedited planning and operations process and reduced errors by 40%.

Customer-Centric Product Management• Recognized opportunity to drive profit of new crossover C-HR using conjoint analysis. Persuaded executives to adopt premium prices by analyzing willingness to pay. Resulted in selling full-year allocation in 2 months.• Uncovered buyer concerns that new minivan Sienta was overpriced by using a competition-based pricing method. Recommended 8% price reduction. Resulted in mitigating overstock and rejuvenating sales by 15%.Cross-Functional Teamwork and Initiative• Drove customer excitement. Led a team from Toyota and domestic suppliers to collaborate with ASUS to develop a new in-vehicle infotainment system, including a detachable tablet display with embedded apps to provide parking and gas station information.• Collaborated with HQ, design team, and suppliers to develop new products. Recommended redesigning human-computer interaction of the infotainment system. Presented proposal to C-Suite and obtained approval to implement.

Quantitative Analytics• Prompted Coca-Cola to update ad and merchandising strategies through consumer behavior analysis. Resulted in boosting ad awareness 12% and convenience store sales 8%.• Recognized for earning a 3-year contract from Coca-Cola and won the Simply Excellent Award for client engagement.• Streamlined Nielsen's 2014 Shopper Trends syndicated study with project owner in Cyprus and programming team in India; achieved 80% of 2013 sales in 2 months, analyzed shopper behavior and retailer performance via systematic modules and qualitative analysis.• Spearheaded 2013 Online Shopper Study and showcase findings in online purchasing behaviors and website engagement to P&G Taiwan and Hong Kong’s marketing division; minimized buying processes and difficulties encountered while shopping.

Leading by Influence• Led mechanized infantry platoons of 30 soldiers in urban terrain bases, co-training with the Singaporean Armed Forces.• Awarded “Honorable Reservist” during mobilization muster as reserve company commander of 108 soldiers.