"Yes, and..." is a rule-of-thumb in improvisational comedy that suggests that a participant should accept what another participant has stated ("yes") and then expand on that line of thinking ("and"). For us in our business it's used as a principle that improves the effectiveness of the brainstorming process, fosters effective communication, and encourages the free sharing of ideas. The goal of the "Yes, and" philosophy is to allow our customers to shine with our mindful presence, artistic contributions, and decades of experience.