Daniel L. Email & Phone Number

• Oversee backend operations and infrastructure related to all national and local PBS YouTube channels, including monetization efforts, digital rights management, platform support, content strategy, and audience development • Oversee PBS's Multi-Channel Network, including owned and operated channels (Nature, NOVA, etc), local and affiliate station channels, and PBS's main YouTube Channel (over 1.29 million subs)• Lead PBS's YouTube MCN consolidation project, overseeing all operational aspects, facilitating cross-departmental collaboration with legal, marketing, programming, and executive teams, and managing the seamless migration of new PBS station channels into the PBS system• Serve as the primary liaison between YouTube partner managers and PBS stations within the PBS MCN, ensuring seamless communication and providing dedicated support for all platform-related needs• Develop best practices for managing a successful YouTube presence across network of PBS channels/the PBS Multi-Channel Network• Uphold and enforce national standards and practices, sponsorships and branding guidelines across PBS's YouTube presence• Research related media trends and stay up to date on technology, news, and trends in order to assist in keeping PBS and its streaming offerings both competitive and true to the PBS mission

Greater New York City Area

Digital content consultant for clients in the entertainment space. Services include content development, social media marketing, content strategy, paid media campaigns, and YouTube channel management services. Key projects include:• YouTube media buyer for The Motley Fool. Own highly visible customer acquisition campaigns including setup, launch, optimization, and testing. Analyze performance, and identify new opportunities based on customer and business data. Implement and continually test new creative messaging, campaigns, and ad strategies• YouTube manager and consultant for 17th Digital/True Grit Management. Manage platform optimizations, analytics, Google Ad campaigns, content development, strategy, and distribution for various musicians. Artists include Cody Jinks, Paul Cauthen, Japanese Breakfast, Josh Morningstar, Erin Viancourt, South of Eden, Whitey Morgan, and more• Developed and managed the social media (Instagram, Facebook, YouTube) and digital marketing efforts for Epic Pictures. Worked on the U.S. film release of “Brothers of the Wind,” starring internationally acclaimed actor Jean Reno and Tobias Moretti. Responsibilities included social outreach, digital advertising, content development, strategy, and distribution• Marketing Manager for Pzena Productions. Oversee content development, paid media (Facebook Ads and Google Ads) and multiplatform marketing strategy for award-winning YouTube series “Fake News Writer” (Webby Award Winner 2019, Best Video Entertainment)• YouTube strategy consultant for Broadway producers and writers Kerrigan-Lowdermilk. Manage content development, platform optimizations, analytics and social engagement across their multiple YouTube channels• Past and current clients include LVRG Ventures, MusicalBasics, Redspoke Films, Andy Henriquez, Author & Podcast Host Peter Yawitz, Candy Treasure Inc., Bozzelli's TV, goodsugar podcast, Living Lavishlee, Caitlin V, the National WW1 Monument in D.C., and The SDR Show

Greater New York City Area

• Managed YouTube channels for Showtime Networks - including content strategy, optimizations and partner relationships with YouTube account managers and channel management services• Produced, edited, packaged and QC’d Showtime original series (Dexter, Twin Peaks, The Affair, Homeland, Ray Donovan, Weeds, etc.) promotional digital video content for YouTube, Sho.com, social platforms, podcasts and partner sites • Coordinated delivery and scheduling of digital video assets with Social Media, PR, Digital Marketing and Creative Services • Managed and provided support for all digital analytics related to consumer online video campaigns• Provided audits of company’s existing syndication tactics, evaluated new features and enhancements on partners’ platforms, recommended distribution process efficiencies and identified new content syndication partners• Managed promotional relationships with consumer online partners (Crackle, IMDB, IGN etc.) and CBS Audience Network • Created and managed weekly video content email updates to online partners, distributor partners, internal departments and CBS Audience Network • Screened all series episodes and pulled clips for promotional use on Showtime and partner platforms making sure to keep within the guidelines as directed by Programming, Business Affairs and Legal • Managed full episode sampling campaigns on consumer online sites. Tracked all aspects of the projects including initial pitching, handling delivery of customized episodes from in house agency, facilitating all contracts and legal paperwork with partners, delivering assets and securing editorial placement • Oversaw a direct report, interns, digital producers and freelance producers/editors as needed

Greater New York City Area

• Managed Showtime Networks promotional YouTube channels, including content strategy, optimizations, metadata, launching new channels, analytics and partner relationships with YouTube account managers• Developed and brainstormed YouTube specific video content• Managed Showtime Networks promotional Podcasts and partner relationship with Apple iTunes• Managed the process for sourcing and trafficking video assets created in-house for online use. Reviewed all videos to ensure they had appropriate promotional messaging and adhered to content standards• Facilitated approval of all video assets through Business Affairs, Programming and Legal review• Managed promotional relationships with consumer online partners (Crackle, IMDB, IGN etc.) and CBS Audience Network• Created and maintained a weekly schedule for digital media video rollout. Communicated it with appropriate internal departments, CBS Audience Network and partners to ensure effective editorial promotion on their outlets• Screened all series episodes and pulled clips for promotional use on Showtime and partner platforms making sure to keep within the guidelines as directed by Programming, Business Affairs and Legal• Coordinated full episode sampling campaigns on consumer online sites. Tracked all aspects of the projects including initial pitching, handling delivery of customized episodes from in-house agency, facilitating all contracts and legal paperwork with partners, delivering assets and securing editorial placement• Regularly reviewed industry practices for content distribution including content editing, packaging and partnerships. Maintained records for regular reviews with management

New York, New York

• Project manager for Showtime original series iPhone/Android mobile applications (Weeds, The Real L Word, Dexter). Participated in all stages of development and handled all Legal, Business Affairs and Creative approvals related to these projects• Acted as the editorial voice for all Showtime mobile platforms and applications (including mobile web, applications, SMS and push notifications) • Participated in the development, conceptualization and design of Showtime’s interactive iPad application• Wrote and created gaming content for Showtime’s interactive iPad application• Participated in the development and brainstorming of original digital content (web series, interactive games, etc.) used in promotional support for Showtime original series, documentaries and sports programming• Supervised all digital video asset approvals (Legal, Business Affairs, Programming), revisions, metadata copy, content rollout plans and syndication for online promotional campaigns• Participated in the development and managed the input of data into Showtime’s digital video CMS tool• Maintained editorial and promotional relationships with digital content partners (Apple, Google, YouTube, CBS, etc.) • Project managed online full episode sampling efforts for Showtime original series

New York, New York

• Participated in the development of web series, interactive games, and mobile/tablet applications for Showtime original series (Dexter, Weeds, Californication, etc.)• Coordinated all digital video assets, from internal content revisions and delivery to final distribution across Sho.com and partner sites (YouTube, Yahoo, IMDB, etc.)• Created and wrote all digital video metadata used across Showtime digital platforms (Mobile, ITV, OTT, etc.)• Produced live online chats with David Duchovny, John Lithgow and Dexter Show Runner, Clyde Phillips (I was an on-screen host for both the Lithgow and Phillips chats)• Assisted in the management, upkeep and writing of promotional copy for Showtime’s YouTube channel, iPhone applications, and mobile website• Wrote and scheduled all editorial copy for Sho.com

Greater New York City Area

• Participated in business affairs related to digital marketing, sales and strategy• Helped with the development of digital campaigns for clients such as Nike, Coca Cola and Wieden and Kennedy• Wrote promotional copy, metadata and encoded media for online distribution• Assisted in the online distribution of both client produced ads and in-house produced promotional content

• Helped with daily office routines, from dubbing and logging tapes to preparing scripts and other materials for filming• Assisted in the development of a web series called Charlie Rose Tomorrow (renamed The Green Room with Charlie Rose). Played a principle role in producing and editing these segments• Worked closely with producers and the director during taping, coordinating the routing of media during the filming of each episode • Participated in multiple on location shoots as camera assistant

• Worked under the guidance of Jim Brown, Emmy Award winning Producer/Director and Professor at NYU Tisch• Helped with daily office routines including scheduling, organizing shoots, checking equipment, transcribing, dubbing, and research• Participated in various film shoots including an HBO documentary on Harry Belafonte titled “Sing Your Song” (Official selection at Sundance and Tribeca Film Festivals) and the Emmy Award winning documentary about Pete Seeger titled “The Power of Song,” which was produced by Norman Lear (appeared as an episode on the PBS American Masters series)• Played a key role as a production assistant on several Travel Channel television programs