Daniel Laboy Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

Greater Atlanta Area

Greater Atlanta Area

- Led insights, marketing and promotional strategies at a key omnichannel customer, establishing GP-PRO as a category leader there. Leveraged digital and in-store assets to successfully launch several initiatives.- Also, led category management/advisorship at another key customer, positioning the Company and myself as trusted and impartial category advisor, with privileged access to 'firewall' data.

Cincinnati Area

Lead team of 3 managers within the North America Drive Retail Advantage organization. My team is in charge of identifying insights which enable the qualification of new sales platforms which grow categories for retailers and grow share for P&G.

Cincinnati, Ohio Area

Co-leader of Global Baby Care's Grow Leadership Brands organization, with responsibilities over equity, segmentation, digital and packaging insights for North America, Asia and Latin America. Global owner of Global Baby Care's segmentation framework and insights for global packaging refresh. Managed 2 direct reports (one located in Asia, one in Cincinnati).

Cincinnati, Ohio Area

Lead team of 3 managers in the US and Switzerland in charge of guiding Company's go-to-market strategy, whitespace opportunities, and portfolio choices in the $28B Beauty & Grooming sector.

Cincinnati, Ohio Area

Responsible for identifying insights and strategies for the Baby Care business unit to win with the top retailers in the United States:- Developed breakthrough Market Mix Model process to optimize Trade spending. Approach was reapplied throughout the Company.- For the first time ever in the Business unit, used in-depth qualitatives to identify P&G's Purchase Barriers by tier offering in North America.

Cincinnati, Ohio Area

Various assignments during 3-year period in the Baby Care business unit. Responsibilities included:- Lead Global Equity program measurement, starting new breakthrough Brand Health update process in North America, identifying new opportunities for growth.- Led global Kandoo wipes initiative qualification process, validating market potential of commercial innovation, stopping share loss vs. private label / store brand competitors.- Led insights generation for Company's mid-tier offering in the US (Luvs), helping qualification of the most significant brand initiative in 5 years.

Puerto Rico

Sales Development Manager in charge of go-to-market strategy for the Fabric & Home Care, Snacks and Toilet Tissue category in Puerto Rico. This included customer marketing programs, trade spending allocation, new SKU offerings and, in collaboration with Marketing and Finance, pricing strategies.

Puerto Rico

Various assignments, including key account executive in charge of the relationship with Walgreens-Puerto Rico, among others. Also was the Category Management leader supporting Kmart - Puerto Rico.

Greater Atlanta Area

Coop student in the Corporate HQ's Customer Solutions Division, providing Distribution and Logistics solutions to bottlers in Venezuela, El Salvador and Jamaica

Several coop assignments as an Engineering-trainee in Olay skin care plant in Cayey, Puerto Rico

Master'S, Industrial Engineering

Bs, Industrial Engineering