Daniel Laboy

Daniel Laboy Email and Phone Number

Enterprise Analytics @ Chick-fil-A Corporate
Atlanta, GA, US
Daniel Laboy's Location
Atlanta Metropolitan Area, United States
Daniel Laboy's Contact Details
About Daniel Laboy

Daniel Laboy is a Enterprise Analytics at Chick-fil-A Corporate. He possess expertise in shopper marketing, category management, consumer insights, strategy development, consumer products and 45 more skills. He is proficient in English. Colleagues describe him as "Daniel was exceptionally accountable and a pleasure to work with. I could always count on him for dedication to deliver the right project solutions, and he had a true talent for helping me understand difficult material. I would be honored to work with Daniel in any capacity."

Daniel Laboy's Current Company Details
Chick-fil-A Corporate

Chick-Fil-A Corporate

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Enterprise Analytics
Atlanta, GA, US
Website:
chick-fil-a.com
Employees:
30468
Daniel Laboy Work Experience Details
  • Chick-Fil-A Corporate
    Enterprise Analytics
    Chick-Fil-A Corporate
    Atlanta, Ga, Us
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  • Chick-Fil-A Corporate
    Enterprise Analytics
    Chick-Fil-A Corporate Jun 2019 - Present
    Greater Atlanta Area
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  • Georgia-Pacific Llc
    Consumer And Shopper Knowledge - Retail
    Georgia-Pacific Llc Apr 2018 - Jun 2019
    Greater Atlanta Area
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  • Georgia-Pacific Llc
    Customer Marketing / Insights - Club Channel - Gppro
    Georgia-Pacific Llc Sep 2013 - Mar 2018
    Greater Atlanta Area
    - Led insights, marketing and promotional strategies at a key omnichannel customer, establishing GP-PRO as a category leader there. Leveraged digital and in-store assets to successfully launch several initiatives.- Also, led category management/advisorship at another key customer, positioning the Company and myself as trusted and impartial category advisor, with privileged access to 'firewall' data.
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  • Procter & Gamble
    Consumer & Market Knowledge (Cmk) Sr. Manager - Drive Retail Advantage
    Procter & Gamble Jul 2012 - Sep 2013
    Cincinnati Area
    Lead team of 3 managers within the North America Drive Retail Advantage organization. My team is in charge of identifying insights which enable the qualification of new sales platforms which grow categories for retailers and grow share for P&G.
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  • Procter & Gamble
    Consumer & Market Knowledge (Cmk) Sr. Manager - Grow Leadership Brands
    Procter & Gamble Oct 2010 - Jul 2012
    Cincinnati, Ohio Area
    Co-leader of Global Baby Care's Grow Leadership Brands organization, with responsibilities over equity, segmentation, digital and packaging insights for North America, Asia and Latin America. Global owner of Global Baby Care's segmentation framework and insights for global packaging refresh. Managed 2 direct reports (one located in Asia, one in Cincinnati).
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  • Procter & Gamble
    Consumer & Market Knowledge (Cmk) Sr. Manager - Guide Strategy Development
    Procter & Gamble Jul 2009 - Sep 2010
    Cincinnati, Ohio Area
    Lead team of 3 managers in the US and Switzerland in charge of guiding Company's go-to-market strategy, whitespace opportunities, and portfolio choices in the $28B Beauty & Grooming sector.
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  • Procter & Gamble
    Consumer & Market Knowledge (Cmk) Manager - Baby Care
    Procter & Gamble Oct 2007 - Jun 2009
    Cincinnati, Ohio Area
    Responsible for identifying insights and strategies for the Baby Care business unit to win with the top retailers in the United States:- Developed breakthrough Market Mix Model process to optimize Trade spending. Approach was reapplied throughout the Company.- For the first time ever in the Business unit, used in-depth qualitatives to identify P&G's Purchase Barriers by tier offering in North America.
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  • Procter & Gamble
    Consumer & Market Knowledge (Cmk) Manager - Baby Care
    Procter & Gamble Nov 2004 - Sep 2007
    Cincinnati, Ohio Area
    Various assignments during 3-year period in the Baby Care business unit. Responsibilities included:- Lead Global Equity program measurement, starting new breakthrough Brand Health update process in North America, identifying new opportunities for growth.- Led global Kandoo wipes initiative qualification process, validating market potential of commercial innovation, stopping share loss vs. private label / store brand competitors.- Led insights generation for Company's mid-tier offering in the US (Luvs), helping qualification of the most significant brand initiative in 5 years.
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  • Procter & Gamble
    Sales Manager
    Procter & Gamble Jul 2002 - Oct 2004
    Puerto Rico
    Sales Development Manager in charge of go-to-market strategy for the Fabric & Home Care, Snacks and Toilet Tissue category in Puerto Rico. This included customer marketing programs, trade spending allocation, new SKU offerings and, in collaboration with Marketing and Finance, pricing strategies.
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  • Procter & Gamble
    Sales Manager
    Procter & Gamble Jul 1999 - Oct 2002
    Puerto Rico
    Various assignments, including key account executive in charge of the relationship with Walgreens-Puerto Rico, among others. Also was the Category Management leader supporting Kmart - Puerto Rico.
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  • The Coca-Cola Company
    Graduate Coop Student
    The Coca-Cola Company Jan 1998 - Mar 1999
    Greater Atlanta Area
    Coop student in the Corporate HQ's Customer Solutions Division, providing Distribution and Logistics solutions to bottlers in Venezuela, El Salvador and Jamaica
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  • Procter & Gamble
    Coop Student
    Procter & Gamble 1994 - Jun 1996
    Several coop assignments as an Engineering-trainee in Olay skin care plant in Cayey, Puerto Rico
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Daniel Laboy Skills

Shopper Marketing Category Management Consumer Insights Strategy Development Consumer Products Fmcg Segmentation Consumer Behaviour Marketing Research Brand Equity Market Research Competitive Analysis Business Insights Consumer Goods Customer Insight Market Planning Customer Marketing Key Account Management Market Analysis In Store Marketing Management Strategy Retail Consumer Behavior Marketing Strategy Marketing Strategic Planning Forecasting Brand Management Business Strategy Cross Functional Team Leadership Leadership Product Development Pricing Strategy Sales Management Business Development Sales Trade Marketing Go To Market Strategy Business Planning Marketing Management Analytics Product Innovation Digital Marketing Ecommunications Costco Data Sales Iri Ac Nielsen Qualitative And Quantitative Research Methodologies

Daniel Laboy Education Details

Frequently Asked Questions about Daniel Laboy

What company does Daniel Laboy work for?

Daniel Laboy works for Chick-Fil-A Corporate

What is Daniel Laboy's role at the current company?

Daniel Laboy's current role is Enterprise Analytics.

What is Daniel Laboy's email address?

Daniel Laboy's email address is da****@****ail.com

What is Daniel Laboy's direct phone number?

Daniel Laboy's direct phone number is +151677*****

What schools did Daniel Laboy attend?

Daniel Laboy attended Georgia Institute Of Technology, Georgia Institute Of Technology.

What skills is Daniel Laboy known for?

Daniel Laboy has skills like Shopper Marketing, Category Management, Consumer Insights, Strategy Development, Consumer Products, Fmcg, Segmentation, Consumer Behaviour, Marketing Research, Brand Equity, Market Research, Competitive Analysis.

Who are Daniel Laboy's colleagues?

Daniel Laboy's colleagues are John Kerr, Joe Sardello, Sarah Blackmon, Andrew Davis, Ki'undra Hayward, Claudia Ruiz, Elizabeth Erne.

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