Daniel Lackey

Daniel Lackey Email and Phone Number

Emarketing Manager @ Fanatics
Daniel Lackey's Location
Fort Worth, Texas, United States, United States
Daniel Lackey's Contact Details
About Daniel Lackey

Daniel Lackey is a Emarketing Manager at Fanatics. He possess expertise in google analytics, google adwords, ppc, web analytics, sem and 10 more skills. Colleagues describe him as "There is a lot to like about working with a peer who goes about his business, regardless of the chaos around him. Daniel was unflappable no matter the workload and deadlines. I worked with Daniel in conjunction with his trade marketing responsibilities. As Communications Specialist, I turned to Daniel to coordinate with editors on expert advice articles and other PR needs. I relied on Daniel for his relationships with editors, and he came through on every request. He did this while managing his other responsibilities in customer acquisition. Daniel is that deep thinker with the sense of humor and wit you want to work with and whose opinion you trust and value. I highly recommend Daniel.", "I worked with Daniel for about 10 years. He was actually the person who trained me when I started at Allied Electronics. He has always been highly dependable and thoughtful when it comes to the work that he does. He has a skill for thinking through a problem strategically from all angles. I would often go to him for help with a solution I’m working on and he could always (politely) help identify any gaps in the approach and ask relevant questions to expose new requirements. Throughout the years at Allied, Daniel took on new responsibilities each year without skipping a beat, efficiently digging into new challenges and optimizing new roles. He did this all while making the paid search program at Allied extremely profitable. On top of these professional skills, he is also an excellent person and a pleasure to work with. He takes on stressful projects with a positive attitude and quickly establishes strong relationships across the team to build consensus. Any team would be lucky to bring him on board.", and "I worked with Daniel for the last six years at Allied Electronics & Automation. To put it simply, he was our in-house expert on all things search marketing and analytics. His knowledge on these subjects is vast. Whether the question was, “Hey Daniel, why is this ad running here?” or “How do I run this report in Google Analytics?” he would always have a thoughtful explanation for me. His problem-solving nature was one of the best things about working with him. On top of that, Daniel is just a fun, witty guy to have around and a great teammate. I wholly recommend Daniel for his next role."

Daniel Lackey's Current Company Details
Fanatics

Fanatics

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Emarketing Manager
Daniel Lackey Work Experience Details
  • Fanatics
    Emarketing Manager
    Fanatics May 2024 - Present
    New York, Ny, Us
  • Fanatics
    Senior Marketing Specialist, Shopping Engines At Fanatics
    Fanatics Oct 2021
    New York, Ny, Us
  • Gamestop
    Manager, Omnichannel Online Acquisition
    Gamestop Oct 2020 - Aug 2021
    Grapevine, Texas, Us
    - Manage GameStop’s largest revenue driving paid media channels, including Paid Search, Paid Shopping, and Affiliate- Heavy emphasis for this role on Shopping campaigns and Google Merchant Center - Data feed management and optimization through Feedonomics- Utilize Google Data Studio to build out visual reporting around campaign performance
  • Allied Electronics & Automation
    Customer Acquisition Program Manager
    Allied Electronics & Automation Oct 2017 - Aug 2020
    Fort Worth, Texas, Us
    - Planned, created, managed and reported on PPC campaigns of 30+ million combined keywords for both Google Ads and Microsoft Advertising, including search, display, remarketing, and shopping channels- Managed affiliate programs with Productsup feed management software, which was used to build and send part feeds for inventory-based PPC campaigns, Google & Bing Shopping campaigns, and other feeds posted on vendor sites - Used Google Analytics to determine campaign effectiveness, and to help determine opportunity and inefficiencies for all marketing campaigns- Managed annual and monthly budgets for entire Marketing department, working closely with Finance team to ensure that budget aligned with greater global budget- Bought media for all Customer Acquisition channels, including search marketing, display, print, part feeds, and supplier co-op; worked closely with vendor reps
  • Allied Electronics
    Sr. Paid Search Specialist
    Allied Electronics Oct 2008 - Oct 2016
    Fort Worth, Texas, Us
    - Create and manage large-scale campaigns (of a combined 4 million keywords) for both Google and Bing, including search, display and Product Listing Ads. - Utilize Marin software to efficiently manage campaigns, including bid policies and Dynamic Campaigns driven by daily part feeds. - Maintain annual paid search budget, ensuring that projected monthly costs are met but not exceeded. - Work closely with suppliers on co-op display and remarketing opportunities, tailoring them to suppliers’ specific goals and budgets; follow up with monthly performance reports and tweak campaigns accordingly.
  • National Athletic Trainers' Association
    Web Editor
    National Athletic Trainers' Association 2004 - 2007

Daniel Lackey Skills

Google Analytics Google Adwords Ppc Web Analytics Sem Advertising Display Advertising Management Marketing Email Marketing Online Marketing Pay Per Click Kenshoo Paid Search Platform Microsoft Adcenter Web Marketing

Daniel Lackey Education Details

  • The University Of Texas At Arlington
    The University Of Texas At Arlington
    Communication Technology

Frequently Asked Questions about Daniel Lackey

What company does Daniel Lackey work for?

Daniel Lackey works for Fanatics

What is Daniel Lackey's role at the current company?

Daniel Lackey's current role is Emarketing Manager.

What is Daniel Lackey's email address?

Daniel Lackey's email address is da****@****lec.com

What is Daniel Lackey's direct phone number?

Daniel Lackey's direct phone number is +181759*****

What schools did Daniel Lackey attend?

Daniel Lackey attended The University Of Texas At Arlington.

What skills is Daniel Lackey known for?

Daniel Lackey has skills like Google Analytics, Google Adwords, Ppc, Web Analytics, Sem, Advertising, Display Advertising, Management, Marketing, Email Marketing, Online Marketing, Pay Per Click.

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