Daniel Lafferty Email & Phone Number

Collegeville, Pa, Us

Fairless Hills, Pennsylvania, Us

VP of Global Sales responsible for managing 17 sales professionals covering US, Mexico and Asian markets. -Manage 15 Sales Professionals -Increased Presence in Mexico and Asia-Manage Several Fortune 500 multi-national corporations-Responsible for Short, Mid, and Long-term growth strategy

I worked in a B2B sales role in a commoditized marketplace with extremely price sensitive product lines. All efforts are directed at midsized distributors of industrial packaging supplies, SanJan products, Tissue products, corrugated items and plastics.I was charged with growing a multi-million dollar territory through customer acquisition, maintenance and growth.Responsibilities include: • Seeking out and developing new customer accounts• Growing existing customer accounts through increased penetration of our product line• Account maintenance of existing customers • Maintain or grow margin through product mix

Stockholm, Se

Led marketing efforts in a $400M dollar channel driving $40M in TENA® sales. Work closely with sales to develop and execute a sales plan that leads to profitable growth. Develop both short and long-term strategy to capture market share in a highly competitive and price sensitive market. Rapidly expand TENA's presence in the e-commerce market Manage all parts of the marketing mix including product offering, price point, A&P promotional plans and channel development Direct a $4M dollar A&P budget in both the US and CanadaDevelop and execute an online/digital strategy for the TENA® brand including TENA's own web shopWork with major retailers to increase sales of the TENA® brand online, through trial and drive store trafficSuccessfully develop and launch a DRTV campaign in collaboration with a large diabetes direct marketing organizationWork closely with sales to implement a pricing strategy suitable for State Medicaid reimbursement of TENA® productsStrong managerial skills working with staff to drive results while also developing employee talent Work closely with Finance, Operations, PD&I (R&D) to meet target sales mix and contribution levels Experience in leading project teams, writing business cases and obtaining Capital for strategic ventures

Stockholm, Se

Led marketing efforts in a $300M dollar channel leading to $26M in sales for the TENA® brand. Worked closely with sales to develop and execute a sales plan that led to profitable growth. Developed a short-term strategy to capture market share in a highly competitive and price sensitive market. Successfully grew TENA® SOM 4% over two years while maintaining 30% marginsManage all parts of the marketing mix including product offering, price point, A&P promotional plans and channel development Direct a $1.4M dollar A&P budget in both the US and CanadaWork with Independent Pharmacies and Home Medical Equipment stores to drive TENA salesCollaborate with large distributors to ensure the TENA® brand was well representedWork closely with sales to implement a pricing strategy suitable for State Medicaid reimbursement of TENA productsStrong managerial skills working with staff to drive results while also developing employee talent

Stockholm, Se

In charge of any and all information related to research and business intelligence for the North American Marketing Management Team of TENA® a two billion dollar global brand for adult incontinence products. In charge of $1M North American Health Care (NAHC) research budgetManagement of all NAHC Market Research projects (primary/secondary)Global Market Research and Business Intelligence Team Member Manage research vendors on all research projects Competitive intelligence lead (I.e. pricing, market share, business development, product development)Distributor (freight and shipping) intelligence/research Member of the Marketing Management Team (MMT) Lead for MMT on idea/product generation/development between NAR&D, Global R&D and NAHC through market research/internal and external think tank sessions

Led the research department for a new venture that was spun off of Scott Levin and VerispanDeveloped new secondary research tool to track Pharmaceutical RxManaged a staff of five business analystsLead sales representative for the secondary research tool to research heads at pharmaceutical organizations

Rueckersdorf/ Nuremberg, Bavaria, De

Initiate and implement marketing research tools geared towards the pharmaceutical/medical market with clients including Pfizer, GSK, Merck, Aventis, Ortho BiotechExperience in both Quantitative and Qualitative research methodologiesAid several fortune 500 Pharmaceutical Companies solve valuable marketing related objectives including branding, sales communication, Television Adverts, Concept developmentParticipate in research for global launch of Viagra D-to-C campaignLead client correspondent/capabilities presenter for the domestic marketplaceExperience in both international and domestic marketsExperience developing questionnaires, writing reports and presenting findingsExperience in analyzing primary and secondary data

Marketing

Bachelor Of Business Administration (B.B.A.), Marketing