Daniel Lapeña Gomez Email & Phone Number

London, Gb

London, Uk

London, England, United Kingdom

• 5 direct reports. • Developed strategic 2024 plans for the sector in line with the overall objectives and goals of the bank. That included full market trend analysis, risks assessment, and identifying growth opportunities within the sector.• Business Development: Creation and implementation of the business model, sales model for the segment and client contract negotiation. • Completed extensive market research to create a comprehensive Banks client target market and database for an accurate mapping of the market. • Building and maintaining relationships with key clients within the sector, understanding their needs, and ensuring high levels of customer satisfaction. • Assessing and managing risks associated with the sector's activities, including credit risk, market risk, and operational risk. Implementing risk management strategies and ensuring compliance with regulatory requirements.• Monitoring key performance indicators (KPIs) for the sector and preparing regular reports for senior management. Analyzing data to identify trends and make recommendations for improvement.• Work in conjunction with the product team identifying opportunities for new products and services within the sector, leading product development initiatives, and ensuring that offerings are competitive and aligned with customer needs.• Provide strategic support with our European launch. • Ensuring compliance with relevant regulations and internal policies within the segment.

London Area, United Kingdom

TTS Stands for Treasury and Trade Solutions (Payments business)• Western Europe Sales Head. NGO and Central Bank lead in the region. • 4 direct reports.• Led complex multi-country and multi-region cash management deals driving our yearly sales initiatives.• Led and coordinated all periodic reporting with senior management on a monthly and quarterly basis.• Sales targets lead. Developed and implement new budgeting models and template to address needs of different productions, providing new tools for strategic planning and increased financial oversight.• Identified opportunities for process improvement and efficiency gains within the sector. Implemented best practices and drove continuous improvement initiatives to enhance productivity and effectiveness.• Main lead and coordinator for all internal communications (i.e., reports, newsletters) engaging directly with the regional marketing head. • Created the first TTS PSG EMEA Playbook that helped our local bankers enhance our TTS sales pitch and origination. • Created a revenue tracking model for all our KPIs and revenue flows against actuals and plan. I was a point of reference for any KPI related analysis and modelling being able to identify trends and behaviors on our region.

London, Reino Unido

• 4 / 5 direct reports. Member of the EMEA Sales ExCo team comprised of 8 managing directors.• Defined and frame key strategic issues, recommending business response and driving implementation.• Identified inefficiencies in internal processes and systems, and implement measures to streamline operations, reduce costs, and enhance efficiency. This may involve automation, digitization, and reengineering of workflows.• Developed and implement robust risk management frameworks to identify, assess, and mitigate operational, financial, and compliance risks associated with payment activities.• Oversaw and comprehensively managed financial needs of organization from program budgets to spending.• Refined overall operating model, improving processes to maximize productivity (includes expense management, HC, portfolio allocation, revenue trends in countries and clusters) delivered to the regional ExCo.• Managed relationships with third-party service providers, payment networks, and vendors to ensure service level agreements are met, costs are optimized, and risks are appropriately managed.• Key team leader working with business and Sales heads to re-evaluate sales prioritization and optimal coverage model to maximize sales efficiency and revenue impact.• Risk and controls officer for the sales team and KYC management. • Represented TTS (CORP, PSG and FI) Sales on various senior Citi-wide committees (i.e., Citi Policy Committee, Citi Third Party Management Council, AML Councils, Operational Risk Committee, etc.)• Developed and implemented new budgeting models and templates to address needs of different productions, providing new tools for strategic planning and increased financial oversight. • Collaborated with senior management to develop and execute strategic plans for the payments business, aligning objectives with overall bank goals and objectives.

Barcelona

I was promoted to office manager at the age of 26, being the youngest in the sales network in the country. I managed a sales team of 10 people reporting directly to me.

Barcelona, España.

Spain

Relationship manager for private clients and SMEs

Emba (Executive Or Part Time Mba), Finanzas

Certificate In International Cash Management, Cash Management, Certificate

The new Certificate in International Cash Management (CertICM) launched in January 2021, suited for both bankers and treasury.

Masters In International Marketing

Master delivered by ESMA as part of the University of Girona

Bachelor Of Science - Bs, Business And Administration