Daniel Lay Email and Phone Number

• Responsible for all areas of Commercial Sales, focused on growth in customer base, volume and revenue; also in charge of Production planning and scheduling of two steel mills and depot stocking• Member of Executive Leadership Team (1 of 4), leading the company in all areas including Strategy, Finance, Union Negotiations, HR and Supply Chain • Created high performance sales team through strategic focus and training in Customer Oriented Selling and Value Based Selling• Restructured commercial organization to be more market and solutions focused, combining beam and merchant sales teams, resulting in gains in top line revenue, market share, customer satisfaction and employee engagement• Internally lead efforts on trade case participation in multiple product lines• Supply chain network management and portfolio optimization, both customer and product focused; Production Planning• Implemented B2B web platform; VMI/EDI implementation within ERP (SAP) for external customers• Career and Leadership succession planning; team-driven efforts and focus• Successful Annual Customer Contract negotiations

Lead for Marketing and Sales for Gerdau in the US and Canada for SAP implementation. Helped design, build and roll-out SAP to Gerdau locations. Extensive travel to Brazil and around the US.