Daniel Leal Lacerda Email & Phone Number

Belo Horizonte, Minas Gerais, Brazil

OKR and Strategy Development: Spearheaded the creation and implementation of OKRs and strategic plans for supermarkets in Minas Gerais, focusing on aligning business goals with measurable outcomes.Consultancy in Strategy and Career Management: Participated in consultancy projects focused on strategy, career management, succession planning, and tax optimization, delivering actionable insights and tailored solutions.Innovation in Revenue Generation: Pioneered the development of new projects and revenue streams, utilizing market analysis and consumer insights to drive profitability.Legal Digital Product Development: Led the development of an innovative digital product in the legal field.Paid Traffic Campaigns: Managed and optimized paid traffic campaigns across Facebook Ads and Google Ads, achieving significant improvements in lead generation and conversion rates.Website Development: Designed and developed responsive websites with a focus on user experience, SEO optimization, and cross-platform compatibility.Copywriting: Crafted compelling copy for various marketing materials, including websites, social media, and email campaigns, driving engagement and brand recognition.Social Media Content Production: Produced high-quality content for social media platforms, utilizing analytics to tailor content strategies and boost audience interaction.Event and Meeting Conceptualization: Conceived and organized successful events and meetings aimed at networking, client acquisition, and brand positioning.HR and Organizational Climate Improvement: Engaged in HR projects focused on enhancing organizational climate, developing mission, vision, and values, and creating career development paths and performance evaluation systems.

Raleigh, Carolina Do Norte, Estados Unidos

As the President of SKEMA Ventures Raleigh, I led a dynamic team committed to fostering a vibrant entrepreneurial ecosystem for students and the community. Our efforts were focused on driving innovation by empowering members to transform their business ideas into successful ventures. Through strategic collaboration with peers, faculty, and industry leaders, we built a platform that provided opportunities for experiential learning, essential skill development, and valuable networking. I was passionate about leading this initiative, which unleashed entrepreneurial potential and contributed to the growth and vibrancy of Raleigh’s business landscape.

Belo Horizonte, Minas Gerais, Brasil

At NO LINE Company, I co-founded a startup aimed at solving a problem faced by millions of students worldwide: the long wait times in cafeteria lines. Our solution was designed to streamline the food ordering process, reducing wait times and enhancing the overall dining experience for students. We developed and implemented innovative technology to allow students to pre-order their meals, significantly decreasing congestion during peak hours. My role involved leading the team in product development, market research, and establishing key partnerships, all while driving the startup towards its goal of improving daily life for students across Belo Horizonte.Our company also developed solutions for Cafeteria’s management and sales processes. We integrated Students, Parents, Schools and Cafeterias with a Super App.

Belo Horizonte, Minas Gerais, Brasil

As the Master Counselor of Arte Real Chapter No. 141 of the Demolay Order, the largest youth organization in the world, I held a key leadership position at the regional level in Belo Horizonte, MG. My responsibilities included the management of young members, overseeing the organization and execution of philanthropic activities, and handling the administrative management of the chapter. Through this role, I honed my leadership skills, fostered teamwork, and contributed to the development of young men into responsible and community-oriented individuals.

Belo Horizonte, Minas Gerais, Brazil

At Bagy, I served as a Support Analyst, where I played a crucial role in supporting B2B clients. My responsibilities included generating and maintaining new leads, managing client relationships, and ensuring high levels of client satisfaction. Through proactive communication and problem-solving, I contributed to the growth and retention of our client base, helping to solidify Bagy’s reputation as a reliable partner in the e-commerce sector.

Bachelor'S Degree, Business Administration And Management, General

The SKEMA Business Management Course with Emphasis on Global Business Management is a four-year undergraduate program recognized.

High School Diploma

Small Business Administration/Management

Activities and Societies: Development of a brand new company, from scratch.As a participant in the Projeto Miniempresa.