Daniel Lester Email & Phone Number

London, Gb

Transforming HSBC digital owned channels and strategic content at Group levelLeading an intercontinental team of 18 writers, creatives and plannersMultimedia approach, integrated across channels, from research to evaluation, is facilitating the creation of world-class content that garners rising followership and engagement and demonstrably improves HSBC’s reputation with key audiencesCorporate website awarded top 5 overall status, named #1 for Investor RelationsLinkedIn awarded Top Company status, gaining 500K organic followers a yearDevised, launched and delivering HSBC’s favourite internal e-comms channel

London, Gb

Reinvented global comms planning, media monitoring and reputation insight New insight program won prestigious AMEC gold, silver and bronze awardsBuilt culture of purpose-led strategic planning, not product-led action plansDemonstrated greater impact while saving millions from a fully managed budgetFormerly Managing Editor for HSBC Group Digital Communications

Kenton, England, Gb

Steering the council and its reputation through financial, political and service change with an Always Comms First philosophyIssues management has included multiple changes to senior leadership, £60m in budget savings and first-of-a-kind service cutsPinner Wood mine crisis showed how great comms can help avert a community crisisPioneering multimedia campaigns changed behaviour and raised satisfaction rateVisit www.harrow3dmap.com to experience our award-winning, low-cost AR map-and-app that brings our Building a Better Harrow campaign to life Transformed moribund residents’ mag into Harrow’s #1 source of local news…Created Harrow’s #1 e-newsletter, with 30,000 opens & 6,000 clicks a week…And reinvented events like Harrow’s Heroes, now the area’s #1 civic night…… with a focus on celebrating the success of local people that fosters civic prideRestored outsourced contract to profitability; brought it in-house at lower costGrew department as budgets shrank by winning highest-ever commercial incomeDid it all by galvanising and inspiring existing teams to outstanding performance

Specialised in issues management, stakeholder involvement and community relations for public bodies, local authorities and the construction industryClients include Kier Construction, the EFA, CBRE, Westminster Council, Lambeth Council and Alexandra PalaceDelivering consistent results by engaging local people to influence projects that affect their lives, improving those projects and helping them succeed, overcoming complex challenges.

Communications lead for a £100m Department for Education school expansion programmePartners included local authorities, academies, architects and construction companiesDevised and delivered all aspects from stakeholder engagement to media relationsSuccessfully promoted a culture of listening among all involved organisations and the community, to increase mutual understanding and win public support

London, England, Gb

- Co-designed domestic & overseas PR for Mayor Boris Johnson’s trade mission to China- Generated over 1,000 articles in worldwide print, broadcast and online media- Attracted record hits with Chinese-language social media Weibo campaign- Led successful, national media campaign to raise profile for L&P's chairman

New York, Ny, Us

Running 4 hours of daily, live, rolling-news programming, broadcast globallyLeadership role managing budgets, editorial policy, talent, compliance and staffResponsible for hiring; generating revenue; devising online and mobile strategy

New York, Ny, Us

Redesigned and re-launched flagship co-anchored breakfast show on a new setOversaw all aspects of the production process from commissioning to broadcast

New York, Ny, Us

Set the news agenda, led planning and deployed reporters across 3 continentsSupervised package production, cultivating a more picture-driven visual style

New York, Ny, Us

Delivered accuracy and quality control in rundowns over 7 hours of live outputMentored writers and designed individual training regimes for production staff

Broadcast daily in the UK by LBC News 1152 AMFronted daily, hour-long money-news show aimed at a general audienceConducted own field & studio production, research and guest booking

London, England, Gb

Price reporting and feature writing for specialised energy-market publications

Launched quarterly, subscriber-only magazine and grew readership to 50,000

Santa Monica, California, Us

Designed, launched and developed pioneering, early-mover music website

Master Of Philosophy (M.Phil.), 18Th Century Studies

Bachelor'S Degree, English