Daniel Liao Email & Phone Number

Taichung, Taiwan

Enhancing the retail experience.- Leading concept transformation projects to boost omni sales- Established tools and workflow to facilitate 19 stores to implement 300+ new solutions- Led cross-team members to defined creative directions for campaigns- Managed external designers and printing suppliers with design center

Taipei, Taiwan

Paid Media, Social Media, Shared Media

Taipei, Taiwan

- Collaborated with APAC Team, run paid ads with $118K USD monthly budget to recruit new eaters via social ads, Google UAC and SEA. Hit 143.4% of the orders target, cost per first order decreased 29.4% within 9 months.- Built and executed Influencer Program using the affiliate model, collaborated with 80+ macro/micro KOLs, recruited 8.8k new eaters with -53% less spending.- Run a $30K USD awareness media campaign for co-marketing with McDonald's, earned 15.7M impressions. McD orders skyrocketed by a 178% growth during the promotion.- Oversaw all Uber Eats’ social media. Constantly optimized contents to drive app downloads and orders, made organic reach +131%, engagement per post on FB +148.6%.

Taiwan

- Co-founded the TALK platform, gathered young adults and entrepreneurs, operated through annual conference, lectures, action programs, media publications to empower next generation. The platform covered business, education, politics, media, arts, social and cultural issues.- Directed the 3-day TALK Influence Conference 2017, attracted 300+ attendees. Invited guest speakers including the former Chairman of Ogilvy & Mather Taiwan, commercial films director and YouTuber, etc. Planned and executed forum, workshop and exhibition.

Taipei, Taiwan

- Coordinated a $20K USD Digital MKT Campaign, drove 69.5% growth in key channels product sales.- Executed the MKT operations for sunscreen, health supplements, and OTC products. Tasks included digital ads campaign, social media operation, ads visual design, brand site operation, POSM, repacking monitoring, supplier management, and focus group study.- Conducted market benchmark and research to prepare the new product launch. Led all local repacking task with a 0 interruption in product supply for local repacked skus.