Daniel Lichtenstein Email & Phone Number

Essen Und Umgebung, Deutschland

Management / Sales / Project and Process Management- Established a new brand and a new brand strategy in 2019, along with a sales-optimized website for e-commerce (B2C and B2B), resulting in a 23% increase in revenue across all product categories compared to the previous year- B2B Key Account Management for publishers and media companies, increasing the number of key accounts by 300% from 2019 to the present, and raising revenue in this segment by 200%- Implemented CRM, established standardized sales processes for B2B and in-house offerings, leading to a 15% annual revenue increase- Transitioned to digital education formats during the pandemic, increasing customer interactions and digital leads by 30%- Optimized and digitized internal business processes, reducing staff numbers and cutting personnel costs by 15% annually- Secured third-party funding from foundations, EU institutions, the NRW State Chancellery- Overhauled the entire IT infrastructure for seminar operations and administration in 2021, reducing costs by 40% annually- Managed controlling, annual financial and budget planning, and reportingto shareholders and the supervisory board- Worked closely with committees (supervisory board, advisory board)- Continuously improved business organization and developed and implemented a sustainably profitable business strategyMarketing / Communication- Developed online marketing initiatives and controlled their performance, optimizing and managing search engine marketing and optimization (SEM, SEO) as well as all online marketing channels (display, remarketing,affiliate, social media, newsletter), resulting in a 5% to 15% annual increase in digital leads- Responsible for corporate publishing (program brochure, flyers, posters, trade show design, building design), transitioned to digital products, reducing production costs by 20% annually- Introduced performance marketing with a focus on lead generation

Witten

- Developed and introduced a lead management system- Redesigned the website for conversion optimization- Established online marketing initiatives (SEO, SEM, retargeting, influencer marketing)- Developed and created a cross-media communication plan- Developed a brand and communication strategy for the entire university- Established and centralized social media activities for all university departments- Revamped corporate design and corporate publishing- Responsible for PR and press relations for the university- University spokesperson

Dortmund Und Umgebung, Deutschland

Management / Sales / Project and Process Optimization- Developed B2C sales for four new locations in Frankfurt, Hamburg, Munich, Stuttgart, achieving sustained success in all product segments (full-time study, part-time study, dual study programs)- Successfully built new product segments (part-time, dual study programs) for B2C and B2BAs a result of sales initiatives:- growing student numbers from 1,600 in 2011 to 3,600 in 2018 (average growth rate of 12% annually in a highly competitive market), with annual revenue increases between 4% and 18%- Product development of new study programs and educational products- Internationalized sales, thereby opening new B2C target groups abroad- Organized 40 internal sales events and 70 trade shows annually- Conducted location and market analyses for new site development, participated in negotiations with landlords- Supported the change management process from a single-campus university to a multi-campus system- Established transparent and uniform controlling over all sales activities and implemented regular reporting to management and shareholdersMarketing / CommunicationContinuously optimized all marketing activities, achieving sales success:- Developed and implemented a unified brand and communication strategy based on the company’s core brand, and internationalized all communications- Nationwide and international optimization and control of the entire media planning and execution of product and image campaigns with a sevenfigure budget, as well as controlling all activities and establishing regular reporting- Monitored user behavior on the German- and English-language website, optimized sales-related on- and off-page content, managed SEM & SEO, and all online marketing channels (display, remarketing, affiliate, influencer, etc.)- Managed all social media channels and social media advertising, as well as coordinated with review and online platforms- Responsible for corporate publishing in German and English

Essen

- Coordinated and managed all editorial processes, projects, and goals- Established a regional TV studio in Essen and was responsible for coordinating daily TV and online video productions for NRW.TV and www.DerWesten.de- Managed production of two weekly TV formats for NRW.TV- Produced digital video editing and digital TV studio technology

Oberhausen

Management / Sales / Project and Process Optimization- Maintained customer churn to competitors below 2% annually, well below the national average for municipal utilities (following the abolition of the monopoly market and liberalization of the energy market) through various marketing and communication initiatives- Developed a new, customer-friendly tariff structure (converted 40% of the customer base from basic supply to new tariffs, resulting in longer contract terms- Negotiated with B2B customers about sales-supporting marketing initiatives (Centro, König-Pilsener-Arena, Babcock, MAN Turbo, etc.) at the executive and board level, ensuring customer loyalty to the company- Created an online customer portal with interfaces to CRM and SAP- Worked with the supervisory board, council members, local associations, network partners, clubs, and partners in the energy industry- Supported the internal change management process from a monopoly market provider to the liberalized energy marketMarketing / Communication- Completely implemented a brand and logo relaunch- Developed a marketing and communication strategy for the company and a sponsorship strategy (execution, planning, and monitoring of all marketing, communication, and CSR measures), increasing visibility in the city- Created and implemented annual communication and marketing plans in collaboration with sales, taking into account the company’s sales objectives- Monitored all CRM activities- Implemented product and image campaigns- Responsible for all internal communication and communication with the board- Responsible for the content and design of the website and implemented and monitored online marketing measures, including managing comparison portals like Verivox, Check24, etc.

Essen Und Umgebung, Deutschland

- Hosted various radio shows, including the Morning Show- Presented news- Reported on Rot-Weiss Essen