Daniel Lieberman Email & Phone Number

Los Angeles, California, United States

Guide and council senior level brand managers and partner agencies including media, PR, social, and talent, to execute experiential marketing activations for brands including Heineken, Redbull, Bacardi, & Adidas. Oversee development and delivery of creative ideas that meet clients objectives. Manage annual retainer and SOW negotiation, as well as event budgets and full scope event planning / execution including staffing, security, F&B, talent agreements, decor, venue sourcing & contracting, and full scale A/V production.

Beverly Hills, Ca

Grew ticket sales for A+ level clients including Foo Fighters, The Strokes, David Byrne, Dua Lipa, & Vampire Weekend (among others on 30+ client roster) through comprehensive marketing and ticketing strategies. Led development of local, national, and international integrated mixed media plans to drive ticket sales globally for stadium and arena level tours. Collaborated with music label partners and radio/streaming services to synergize new music releases with tour announcements by coordinating and employing digital targeting best practices. Worked with PR or acted as publicist to compose press releases, facilitate interviews, and execute promotional partnerships. Developed and implemented static and dynamic ticket pricing strategy and anti-resale protocols during onsale period to exceed revenue targets.

London, United Kingdom

Built the International Tour Marketing Department from the ground up. Hired and managed staff and oversaw department budgets, resource allocation, and assignments. Led global marketing and ticketing strategy for all arena and stadium level events outside North & South America. Oversaw multinational festival announcements, marketing initiatives & ticketing details and was responsible for distribution of artists’ marketing collateral and approval of all festival advertising creative.

Greater Los Angeles Area

Responsible for all aspects of marketing and ticketing strategy for club, theater, and amphitheater tours in North America.

Greater Los Angeles Area

Supported 2 agents and Head of Tour Marketing in the development of marketing plans and ticketing strategy for 50+ musicians and comedians totalling 1000+ shows per year. Tasks/Responsibilities: Advise on and approve all marketing assets, plans, budgets, and executions across all platforms. Monitor sales and coordinate between artists, managers, record labels, & promoters to execute cross platform marketing on local & national levels to maximize ticket sales.Set schedules for, and coordinate launches of, tour announcements, presales, & public onsales. Allocate tickets for a variety of presales (e.g. socials networks, credit card companies, fanclubs, VIP programs, sponsors &, streaming services). Create & maintain sales and activation databases for emerging presales avenues via streaming services.

New York, Ny

Sold, implemented, and tracked digital media plans for 30-50 advertisers generating 22MM in annual revenue. Worked with agencies, internal ad sales marketing, and production to create digital sponsorship content custom tailored to advertisers’ messaging and brand goals.

Greater New York City Area

Negotiated, sold, and implemented on air media plans for 50-70 advertisers generating 78MM in annual billing. Maintained execution, stewardship, and delivery of each buy and oversaw added value & co-branded content production.

Greater New York City Area

Business development and expansion of IMAX technology and product/service offerings. Streamlined communication between IMAX offices and theaters, assisted with negotiations of joint venture opportunities, and worked with the team to design IMAX’s brand architecture.

Master Of Business Administration - Mba

Bachelor'S Degree