• Expanded client base for existing services, connecting clients to professional resources and facilitating their local and international expansion, effective financial management; reach covered financial services, tax services, strategic consulting, accounting and controllership services, internal and forensic audit. • Executed pivotal role in identifying, defining and implementing Baker Tilly Israel's 3-year strategy, applying research, data and market analysis, product insight and… Show more • Expanded client base for existing services, connecting clients to professional resources and facilitating their local and international expansion, effective financial management; reach covered financial services, tax services, strategic consulting, accounting and controllership services, internal and forensic audit. • Executed pivotal role in identifying, defining and implementing Baker Tilly Israel's 3-year strategy, applying research, data and market analysis, product insight and expertise, and scoping optimal forward plans for services development.• Cultivated a unique network of partnerships, proactively identifying appropriate and optimal strategic alliances and leveraging them: created a global cooperation between a start-up and the Baker Tilly global network. • Initiated expansion into new services and markets, formulating ‘go to market’ strategies and leading cross-organisational teams to develop plans to deliver value proposition to customers and achieve competitive advantage.• Delivered end-to-end sales and deal lifecycle for all international clients encompassing initiation, lead generation, attraction and acquisition, requirement gathering, solution development, negotiation and on-boarding.• Connected and coordinated international initiatives, facilitating collaboration with the Baker Tilly International network, managing all business correspondence with international clients. • Developed and executed sales and marketing strategies that met client requirements, leading negotiation process to deliver full and agreed completion on terms and conditions for all arrangements.• Planned, implemented and managed all B2B (mostly) and B2C marketing efforts, creation of content, overall digital strategy (PPC, SEO, Social, launch of new website etc.), PR, communications, events and conferences.• Managing regular monitoring and reporting of the overall performance against targets. Show less

• Initiated, developed and managed the implementation of a unique online tool to optimise workflow for PR agencies and journalists, adopting automated technology to augment customer outcomes and organisational efficiency. • Grew client base 10-fold, expanding reach and scope of services offered, enabling long-term business growth and viability through effective management of resources and increasing market share.• Led team of account managers, improving working practices and methodology… Show more • Initiated, developed and managed the implementation of a unique online tool to optimise workflow for PR agencies and journalists, adopting automated technology to augment customer outcomes and organisational efficiency. • Grew client base 10-fold, expanding reach and scope of services offered, enabling long-term business growth and viability through effective management of resources and increasing market share.• Led team of account managers, improving working practices and methodology to unlock increased creative output and efficiency, driving energy in developing innovation in marketing initiatives that attracted and retained clients. • Orchestrated full strategic brand planning and development, overseeing all client accounts and maximising digital channels and traditional media, including early targeting of social media influencers in the millennial market.• Monitored and reported marketing activity performance against targets, adapting tactics and responding with agility to changes in the market and client requirements, demonstrating perceptive understanding of trends.• Oversaw overall organisational business strategy, shaping vision and setting direction for company structure, processes, purpose and values to ensure strong financial position, engaged workforce and clear customer proposition. Show less

• Led dual-disciplinary sales and marketing teams, providing direction and strategy to 15 staff, setting targets and motivating strong performance and client-first culture.• Advanced sales of financial products and solutions to leading investment consultants, corporate CFOs and CEOs and high net worth private clients.• Created marketing content and materials to promote financial products to over 2500 investment consultants in banks.• Delivered analysis, insight and communication and… Show more • Led dual-disciplinary sales and marketing teams, providing direction and strategy to 15 staff, setting targets and motivating strong performance and client-first culture.• Advanced sales of financial products and solutions to leading investment consultants, corporate CFOs and CEOs and high net worth private clients.• Created marketing content and materials to promote financial products to over 2500 investment consultants in banks.• Delivered analysis, insight and communication and in-depth understanding of all investment instruments and macroeconomics, communicating this clearly to broader organisation, prioritising and galvanising appropriate action• Established and managed a cross-divisional team responsible for generating a substantial percentage of the overall sales in short term investment solutions through improving alignment, skills and efficiency. • Promoted real-time financial solutions for clients using all available marketing channels, creating an immediate buzz across the entire industry and generating revenues. Show less