With over 15 years of experience in marketing and project management, I am a dedicated and results-driven marketing leader at LATICRETE Malaysia, a global manufacturer of construction solutions. As the Head of Marketing & Strategic Account Group, I oversee marketing communications, new business development, and provide actionable solutions for our key accounts across various sectors, including property development, hospitality, and retail.In my current role, I have successfully led and executed numerous marketing campaigns, partnerships, and initiatives that have significantly increased brand awareness, customer loyalty, and sales revenue for LATICRETE and our clients. My expertise spans strategic communications, client presentations, and leading high-performing teams to achieve exceptional results.I am passionate about delivering innovative and sustainable solutions that exceed the expectations of our customers and stakeholders. I value collaboration, creativity, and excellence, and strive to empower and support my team and the wider organization in achieving our shared vision and goals.