+20 years of experience in FMCG and retail business - 12 years of executive management experience - Large and extensive network of contacts in retail - Deep understanding of various industries complexities - Business development on strategic level and execution of strategies - Successful start-up, turnaround and change management experience - Capitalization of strategies - Purchasing and Negotiations skills - Experience from divestitures - Leverage in human capital by leading and motivate employees - Cost reduction and control - PMO - PIM - PLM - ERP - Change Management - Program Management - Project Management - Assortment Strategy - Category Management - Pricing Strategy

Business development consultant within end-consumer pricing strategy and price optimization. Price management governance in different channels and markets to provide long term price perception and value proposition.

Responsible for Commerce function including prescribed drugs, OTC and self care products. Commerce department organization consist of 23 FTE:s. Main responsibilities vendor management, procurement and negotiations, replenishment from warehouse to pharmacies, assortment strategy and development, private label development, gross profit development and protection, category management, parallel import and business development for 190 pharmacies and e-com operations.Prior role as COO in Apoteksgruppen consisted of development om Project Management Office (PMO) function and establishment of project office framework and templates, launch of two major projects – Store grading and E- com project. Also launched and maintained pharmacy health services such as blood pressure, birth mark control, vaccinations and several tests.As COO also responsible for restructuring of Establishment function holding up to 160 lease contracts for pharmacy premises with multiple landlordsMajor contributions: Increased private label share and generics share in self care items. Successful launch of new private label brand. Enhanced and improved PI- penetration. Sustained market share in landscape where e-com growth outperformed brick ́n ́mortar. Extra gross profit generator through pharmacy services. High leadership index.Member of Management team and also member of Apoteksföreningens board during March 2020 - Jan 2022

Responsible for IT-department and IT Customer Service consisting of 10 FTE:s. Pre-study phase for new ERP executed. Also responslible for Legal team and data protection Office.Established the Project Management Office (PMO) and was responsible for development and resource allocation.

Responsible for transformation of Assortment and purchasing department to fit new business model. Former business model consisted of Franchise business and were transferred to integrated retail chain. Role consisted of gross profit responsibility, P&L responsibility, member of management team and price- and assortment strategy

Responsible for Data protection (GDPR) implementation for ICA Gruppen (ICA group). Assigment consisted of establish Program Office and sub-projects to ensure implementation. Program consisted of Program Office and 7 projects. Contribution; successful project, increased awareness of Data protection and secure new abilities.

Management Consulting focusing on retail industry, FMCG goods and E-commerceAs Senior Manager I were responsible for several accounts sales.Acando is a consultancy company that in partnership with its clients identifies and implements sustainable business improvements through information enabled by technology. Measurable improvements are generated by developing processes, organisation and IT. We understand and are deeply rooted in information technology, but our passion is improvements to customers’ operations. Our approach is driven by a strong focus on results and responsibility for the customer obtaining the expected effect fast. Acando is the local and close partner in both simple and complex undertakings. Our culture is based on three core values: team spirit, passion and results, which characterise everything we do.Project for clients such as PhoneHouse (later Elgiganten), Electrolux, Runsvengruppen (ÖoB), Medicarrier, ICA

E-tailer specilized in Kanguru Original One Piece blanket.

www.inkclub.comwww.dustclub.comwww.lightclub.comwww.batteryclub.comwww.112ink.com

Retailer in white goods and small domestic appliances. 110 shops in Sweden.Hemmabutikerna – part of ICA Gruppen - was a retail chain selling major and small domestic appliances (MDA 90% and SDA 10%). The chain consists of 102 stores, 24 owned centrally and 78 operated by franchisees, all located in Sweden. In total the chain employees 700 people. Turnover in fiscal year 2010 was SEK 1.7 billion. The chain has been a member of the international Euronics purchase collaboration since 2006.The role as MD for Hemmabutikerna involved the enforcement of annual cost savings of SEK 40 million, improving margins and creating a positive operating income for the chain. In a consolidation phase it was concluded that the new organization was viable and focus could shift to growth and expansion; Brand re-positioning, new store locations and new store concepts, e-commerce and strategic alliances with other retail chains.In the beginning of 2012 ICA divested all shares to EEL AB. Head Office was moved from Kungens Kurva to Örebro

Managing a sales office for the scandinavian markets

Category manager in new non food department. Established private labels such as Fixa and Func for Willys, Hemköp and Spar grocery retail chains.