As a research manager, I am leading diverse research projects from both internal and external requests to craft strategic and in-depth business recommendations for long-term growth. I design and manage our research portfolio includes, product A/B testing, customers’ attitude and usage identification, key purchasing driver analysis, new product development and etc. My key responsibility:- Looking after the project lifecycle from start to end, including writing research proposal, designing and planning research methodology, data analysis and project debriefing. - Performing sophisticated quantitative research methodology, with a pronounced focus on specialized statistical techniques including path analysis, multiple linear regression and conjoint analysis, which yielded nuanced insights, laying the groundwork for data-driven strategies that bolstered Sainsbury's market presence.
- Managing multiple research projects holistically through their entire lifecycle to deliver the projects on time in the fast pace environment.
- Coaching and empowering colleagues to learn new research techniques and execute high-quality research projects.
- Distilling intricate research findings into actionable, pragmatic recommendations, catalyzing operational improvements that reverberated across diverse domains within Sainsbury's and external client organizations.
- Constructing meticulously crafted, high-quality reports, adeptly tailoring language to resonate with stakeholders' backgrounds. The presentation prowess ensured effective communication of findings and strategies, fostering a deepened understanding of research outcomes.- Learning new skills continuously to refine and expand our research portfolio and increase our revenue stream. - Managing Sainsbury’s key partners’ relationship and foster a strong connection built upon trust and understanding.

I work on research initiatives both internally and externally, enhancing Superdrug's strategic direction, revenue streams, and supplier relationships but quickly identified as well over-qualified for this position. Key responsibilities included:- Leading internal and external research initiatives, enhancing Superdrug's strategic direction, revenue streams, and supplier relationships.
- Enhancing Research Methodology by leveraging advanced research expertise, and refining internal processes for greater efficiency and effectiveness.
- Analyzing and interpreting customer experience survey data, extracting actionable insights to inform internal stakeholders on optimizing customer satisfaction.
- Insight Transformation: Translated complex research findings into actionable recommendations, driving tangible improvements in business performance across various dimensions.

Working as a dedicated researcher on a project addressing single-use plastic packaging challenges. Aiming to empower packaging professionals by ideating reusable packaging solutions through advanced knowledge, market insights, and user-centric approaches. Profoundly skilled in orchestrating multidisciplinary research efforts, from data collection to insightful presentations. Expertise spans qualitative and quantitative analysis, user-centered design, and effective communication of research outcomes to diverse audiences.Key Responsibilities:Conduct comprehensive information searches to facilitate solutions addressing single-use plastic packaging issues.Collaborate with a multidisciplinary team to delineate research methods, ensuring robust evaluation of research outputs.Strategize and manage research logistics, from identifying target participants to data collection.Perform qualitative and quantitative data analysis, synthesizing results into actionable reports and presentations.Apply user-centered design principles to refine preliminary research outputs.Present research findings to diverse academic and non-academic audiences.Translate research outcomes into high-standard academic journal articles.Assist the department's director in organizing research and social events.Provide feedback and issue reports to the student support team.Contribute insights to annual discussions aimed at enhancing the research environment.