Responsible for gathering customer insights on new needs across the customer satisfaction chain and bring corporate business strategy into business opportunities for market growth from developing meaningful innovative concepts and solutions to match changing market needs that deliver customer satisfaction at increased loyalty levels.

Responsible for marketing strategy and innovation management for ATL and BTL multi-channerl communication address to reach key market FMCG segments and strategic business partners across Europe with innovative product and service value propositions.

Founder and Managing Director. This entrepreneurial venture integrates managerial and creative direction at Amaranta Creative brings a unique marketing proposition with a social significance that goes beyond the creations of carefully curated artists and designers, to present the social and aesthetics aspects of the women representing a country that is reinventing itself to become a vibrant player in the global scene. Daniel has developed a marketing strategy that combines multiple communication channels including digital (website, newsletter, social and earned media) and physical channels (exhibitions, pop-up shops, art fairs) to deliver a message that redefines the boundaries of creativity in Colombia. AMARANTA Creative counts with the support of the Colombian foreign trade office based in London (PROCOLOMBIA).

EMEA Category Manager. Full P&L accountability and leadership role in strategic marketing planning, innovation and business development for leading personal health care and safety FMCG categories within Kimberly Clark Corp.-EMEA, with direct accountability for business expansion across Latin America and Asia Pacific. Core responsibilities within the business development strategy included, brand positioning, portfolio rationalization, regulatory compliance, supply chain optimization and innovation management for product solutions designed for key target market segments. All actions taken resulting in sales and margin contribution increase to consolidate a sustainable EMEA business (2010-2011) for Kimberly Clark and a solid platform for global category expansion across LA and AP (2012).

Responsible for product portfolio and category innovation management, with special emphasis in CE regulated products developed from customer insights and marketing research to final regional and global launches. Other marketing areas of competence included right to practice, intellectual property protection, case studies, competitive claims and collateral material development; segmentation and focus groups research, trade shows planning and EU web site content development.