Daniel Felipe López Vargas Email & Phone Number

Cali, Co

Colombia

•Responsible for implementing and monitoring brand activities on digital media for e-commerce, retail, and consumer goods clients (La Rebaja Virtual, Procter & Gamble, Grupo Familia - Essity, Librería Nacional, Lopido), contributing to the achievement of commercial goals and brand positioning.•Design and implementation digital media campaigns using paid advertising platforms (Google Ads, Meta, and TikTok), achieving a monthly ROAS of over 10x.•Design reports that track omnichannel metrics in platforms like Excel, Looker Studio, and Power BI, facilitating continuous performance evaluation and enabling strategic decision-making to drive growth, optimizing the allocation of resources in digital marketing and communication.Achievements• Librería Nacional 2023 vs 2024: +58% increase in sell out (YDT).• P&G 2023 vs 2024: +15% increase in sell out (YDT).• Essity 2023 vs 2024: +8% increase in sell out (YDT).• La Rebaja Virtual Q1- Q2 2023 vs 2024: +5% increase in eCommerce sell out.

Cali, Valle Del Cauca, Colombia

Head of e-commerce for the last 3 years. Created and managed e-commerce activities that resulted in a 25% increase in online sales and trafficManaged media budgets and executed advertising campaigns across Google Ads and Meta,achieving an ROAS of 8xManaged digital analytics platforms like Google Analytics and Looker Studio to identify trends and opportunities for improvementCollaborated with cross-functional teams to create content that was optimized for SEO, resulting in a 20% increase in organic search traffic

Marketing Degree, Marketing And Business

Foreign Language·