Director of Sales and Business Development for this medical device manufacturer specializing in diagnostic and surgical applications across multiple channels and industries. Work collaboratively as part of three-person team. Report to, and work directly with, CEO.• Cultivate and nurture relationships with major distributors and healthcare providers to build brand loyalty, retain and grow business, and equip end-users with state-of-the-art devices• Stand in for CEO with full responsibility for business operations and stakeholder partnerships across multiple departments: Quality Assurance, Development, and Sales• Contribute to design and implementation of new products, based on client feedback, to launch new medical devices and accessories.• Educate sales team on product information and applications, assist clients with product uses, and equip trade show staff with knowledge and skills to convert initial inquiries into final sales• Leverage graphic design skills to upgrade online and print marketing and sales materials, enabling real time updates and eliminating external vendor costs

Firefly is the only provider of wireless portable microscopes with real-time 30FPS video transmission. Our product portfolio includes a wide variety of wired and wireless microscopes as well as accessories. Our cutting-edge optics technology provides users with crystal clear vision, pictures, and video. Firefly products are chosen by professionals from a wide range of industries including medical, quality control, lab sciences, high-tech engineering, dermatology, gemology, numismatics, and education. Operating as both manufacturer and brand, we are able to pass on our savings to our distributors. We have offices in both North America and Asia and work with resellers and dealers worldwide.

Capitalized on business startup experience and graphic design background to assist Break Media Group launch new website and grow SEO during eleven month consulting initiative.

Joined entrepreneurial IT startup delivering data management, compliance, and e-discovery solutions for instant messaging and mobile messaging services. Increased sales, created marketing collateral, grew brand identify and online presence.• Raised passionate, organic user adoption ~600%; utilized online ratings and user feedback to drive changes that increased app downloads• Co-developed strategic plan for rebranding to meet maturing product and evolving generational appeal, integrating “cool factor” with trustworthiness in collaboration with senior executive team• Created and launched first Company website in partnership with Development team; relied on user-driven feedback to define services and craft narrative• Translated complex technical language into easily understood business terms in role of interdepartmental intermediary and primary “go to” contact with potential investors