Created value from digital campaigns for the clients leading to successful leads for service-based clients and conversions and leads for product-based clients.Researched and identified new digital media opportunities for the clients which translated to brand awareness growth of 20-35% depending on the client budget and 10-15% conversion growth to the conversion based client campaigns.Engaged with other ad space vendors i.e. Eskimi, Tuko News and MediaPal among others to negotiate rates to get the best rates for the clients and rebates for the business.Managed and reconciled the media budgets to created visibility for both the client and the business to ensure there were no overspends for the business and the kips were achieved or surpassed within the campaign period.Managed the setting up of conversion tracking, conversion campaigns set up and optimization to ensure there was ROI on conversion based campaigns.

-Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts.-Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding.-Collaborated with account and content managers on development of social media outreach content.-Prepared performance analysis reports on media properties, presenting findings to clients.-Researched and developed media buying plans, prioritizing cost-effective content with maximum impact.-Planned and acquired media for multiple digital channels.-Designed overall media campaign objectives, defining project goals and outlining possible limitations.-Identified and monitored KPIs for new and existing digital media properties.-Helped clients develop website portals and social media pages to promote businesses.-Collected and analyzed Web metrics such as visits, time on site and page views per visit.-Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.-Produced and submitted weekly reports outlining progress against KPI objectives.-Identified appropriate KPIs and reported key metrics from digital campaigns.-Maintained continuous check on ROAS, Ad spaces bidding prices and conversion metrics, optimizing and enhancing campaigns based on current trend data.-Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts

-Developed user interfaces with modern JavaScript frameworks, HTML5 and CSS3.-Troubleshot and debugged code ensuring compatibility with devices, browsers, and operating systems.-Designed and implemented web components across new and existing designs.-Participated in project development through entire Software Development Lifecycle (SDLC).-Collaborated with project managers, testers, end-users, and distributors.-Studied user requirements and implemented requirements into solutions.-Worked on eCommerce maintenance and management for client websites.-Maintained website analysis spreadsheet by monitoring activity.-Maintained quality assurance through code testing and cross-browser testing.-Developed code collaboratively with Agile squads.-Investigated and resolved application issues for web-based programs providing end-user support.-Mastered emerging technologies to offer technical direction and creative solutions.-Utilized scripting languages, content creation tools, management tools, and digital media to design web sites.-Supported web applications and web sites through database development.-Researched and developed new technology designs.-Adhered to best practices for software development methodology and web security.-Attended corporate learning and development programs to gain competencies and professional skills.-Collaborated with product managers, testers, and developers to initiate process improvements.-Analyzed, prioritized and problem-solved several tasks concurrently with minimum supervision.-Studied basic project requirements with assigned technical lead and planned development strategies.