Daniel Lynch Email & Phone Number

Mount Beauty, Vic, Au

Mount Beauty, Victoria, Australia

Australia

/ Conducted Marketing Operations activity including; marketing stack management and auditing, team training, process and training documentation, project management for implementation. / Managed CRO activity across website forms and pages yielding in form completion increases from 11% to upwards of 20%. / Responsible for ownership and architecture of the marketing automation technology stack. / Led engagement team activities including campaign managers and a website manager. / Interface between third party agencies and vendors for software and advertising. / Worked flexible hours with global team across UK, AU, US. / Managed complete ad spend for business across SEM, social, sponsorships and various display networks. / Coordinated ad campaigns holistically from landing page creation (design, copy, development within CMS), through to ad copy and design. / Negotiated advertising, software contracts and domain name purchase./ Tech Stack: Adobe Marketo, Salesforce, Drip, Intercom, SEM Rush, Ahrefs, Fullstory, short.io, utm.io, Google Analytics, LambdaTest, Hotjar.

Brisbane, Australia

/ Develop and execute retail and brand campaigns with external suppliers and agencies across Social Media, SEM, and online banner inventory (i.e. Google Ad Manager and Sizmek)./ Maintain updates to corporate website through external supplier and in-house Content Management System. I played a key role in then website renewal project where I had influence in it's development as well as UX/CX./ Leading the implementation of a Lead Management system which communicates between the corporate website and dealership network (ongoing project)./ Manage the strategic optimisation of the corporate website through Marketing Automation and personalisation to improve customer conversion and engagement rates./ Management of finances and budgeting for Digital Marketing department./ Management, maintenance and reporting of Customer Survey Portal used to track dealership performance./ Assist brand compliance within Marketing Support Team (approval/rejection of marketing material from dealer network)./ Yearly auditing of dealer websites and online advertising activity from dealership to assess brand compliance./ Continual improvement of customer data collection from dealers by monthly reporting of data input accuracy./ Assist with inter-department tactical marketing campaigns including retention campaigns to market to existing customers.

Sydney, Australia

/ Manage weekly production of TV and Radio commercials for the Australian and New Zealand business. This includes but not limited to: scriptwriting, storyboarding, visits to live shoots and voice recordings, budgeting, prop management etc./ Brief and coordinate projects with external suppliers and agencies to produce marketing material including TV, online assets, printed works, Radio and promotional items. / Manage budgets of TV, Radio and New Store openings to ensure activities are accounted for and within financial constraints. / Coordinate marketing activity for new store openings and local stores (more than 1 per month). This includes but not limited to: Press, Catalog, radio, outdoor advertising (bus shelters, billboards) and in-centre advertising./ Assist business with graphic design (web banners, flyers, tickets etc). / Competitor analysis. (Collection of competitive activity and presents to business daily)./ Organisation of communications to stores for setup of promotions.

Within 23 Wards, Tokyo, Japan

Manage marketing activity globally for the oil and gas division of Hays and general marketing for Asia-Pacific./ Creation of printed and online marketing collateral/ Management of APAC and global intranet (internal website)/ Creation and implementation of marketing strategies/ SEO and maintenance of certain company websites/ Website updates and maintenance/ Newspaper advertising (global and local newspapers)/ Market research on job market trends/ Proofing of press releases/ Assist overseas marketing teams (China/Japan) with advertising and printed goods/ Social media assistance (Linkedin, Twitter, Facebook)/ Solid skills in Adobe Suite and MS Office/ Team player - Always willing to give a hand to marketing team members

Tokyo, Japan

/ Sales of ad space for Japanese Magazine/ Creative feedback to magazine designer

/ Produced graphic design for various stationary, posters, banners etc./ Managed junior graphic designer/ Arrangement of packaging and shipping Australia Wide/ Skilled with Adobe Illustrator, InDesign, Photoshop, Dreamweaver