Daniel Peacock Email & Phone Number

Johnson City, Tn, Us

Johnson City, Tn, Us

Role focused on marketing automation administration and lead/demand generation strategy across all Eastman business units. Primary responsibilities include:- built and iterated upon the mar-tech stack for Eastman, using Marketo Engage integrated with Salesforce Sales Cloud as our primary MOPs platform, acting as product owner and primary admin for marketing automation tools- developed email marketing strategy and deployed email content across multiple diverse business units- rolled… Show more Role focused on marketing automation administration and lead/demand generation strategy across all Eastman business units. Primary responsibilities include:- built and iterated upon the mar-tech stack for Eastman, using Marketo Engage integrated with Salesforce Sales Cloud as our primary MOPs platform, acting as product owner and primary admin for marketing automation tools- developed email marketing strategy and deployed email content across multiple diverse business units- rolled out process improvements for the core brand team to improve efficiency and effectiveness of Marketing Ops, resulting in a 90% decrease in content rollout mistakes while standardizing metrics reports, deployment communications, and a stronger quality assurance process. - Piloted, scaled, and communicated new functionality for lead generation at Eastman. Examples include integrated lead gen campaigns using LinkedIn advertising alongside Marketo, marketing webinars as lead gen tools, and live event badge scanning tools- worked with web team to overhaul our corporate web presence with new branding and functionality, transitioning from Sharepoint to Adobe Experience Manager- trained Marketing and Sales teams on processes around generating and working Leads within our CRM, acting as the SME on the Lead management process for the entire enterprise. Show less

Johnson City, Tennessee Area

Johnson City, Tennessee Area

Johnson City, Tennessee Area

Provided graphic design, videography, photography, video editing, animation, and other marketing materials for clients. Managed social media profiles for various clients.

Johnson City, Tennessee

Conceptualized and assisted in filming video solutions for Thompson Reuters Financial. Designed and animated motion graphics and edited live footage for commercial use.

managed personnel and equipment for live streams of Milligan athletic events; provided technical direction, videography, and motion graphics for live productions.