Daniel is the Founder of Brandwave Marketing, A B-Corp certified company, one of the world's leading sports marketing consultancies, and the chosen agency of many of the sports industry’s leading brands.With a lifetime spent teaching and competing in sport himself, Daniel is passionate believer in the power of sport as a catalyst for positive change on multiple levels. He is also a respected speaker in the global sports and marketing industries with keynote talks at Web Summit and Amazon.Daniel is an ambassador of The Blue Earth Summit and the Youth Adventure Trust. He is former Non Exec Director of The Great Sussex Way. Daniel sits on the UK Sport & Outdoor Forum think tank and is a mentor to fit-tech start-ups as part of Brand LAB and UKActive's ActiveLab program. Daniel is part of the international judging panel for the annual UK Active and Endorphin Sports Film Awards. Daniel was a Co-Founder of FoamLife - a sustainable flip flop brand taking the global footwear industry by storm.Growing up in Ireland, Daniel completed a Degree in Marketing and a Masters Degree in Business Studies at Dublin Business School. Following on from that, Daniel worked for 4 years as European Marketing Director for the iconic American surf brand, O’Neill. Daniel founded Brandwave 17 years ago and now spends his time consulting for key clients on their global B2B and B2C marketing strategies.