Daniel Macdonald

Daniel Macdonald Email and Phone Number

Senior Partner, Group Director at GroupM @ GroupM
Daniel Macdonald's Location
United States, United States
Daniel Macdonald's Contact Details

Daniel Macdonald personal email

n/a

Daniel Macdonald phone numbers

About Daniel Macdonald

Daniel Macdonald is a Senior Partner, Group Director at GroupM at GroupM. He possess expertise in digital marketing, account management, programmatic operations, client services.

Daniel Macdonald's Current Company Details
GroupM

Groupm

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Senior Partner, Group Director at GroupM
Daniel Macdonald Work Experience Details
  • Groupm
    Senior Partner, Group Director - Digital Commercial Investment
    Groupm Apr 2021 - Present
    New York, Us
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  • Xaxis
    Vp Investments & Partnerships
    Xaxis Jul 2018 - Present
    - Manage team of 5 people that oversee all of Xaxis' Investments & Partnerships- Build and maintain a framework across our Programmatic Supply, 3rd Party Data/Measurement, and Platform partners 1. Liaise with legal on contracts 2. Work with internal stakeholders to ensure current/new partners are working for Xaxis and our clients
  • Xaxis
    Vp Programmatic Supply
    Xaxis Dec 2016 - Present
    - Manage and grow our relationships with SSPs and premium publishers in the US- Support day to day partner management functions across inventory partnerships- Interface directly with publishers and SSP partners for troubleshooting and activation across inventory deals- Curate Supply for Xaxis Media Products- Manage, train, promote, and drive career path for members of the Supply team- Leverage Supply relationships to create new Media offerings and support new revenue- Ensure inventory is clean and brand safe for our clients- Customize inventory based on client needs
  • Xaxis
    Director, Programmatic
    Xaxis 2013 - Apr 2016
    New York, Us
    • Monitor and drive RTB revenue thru publisher optimization and buyer education/communication. • Responsibilities include on boarding new sites/publishers to Real Time Buyer platform, publisher optimizations such as floor price management, maximizing fill rate and eCPMs. • Analyze buyer win rate and assist with bid strategy and help ensure strong campaign performance• Responsibilities include working with Group M agencies/Trading Desks on accessing Xaxis Supply/Media programmatically• Work closely with our product team to develop new programmatic supply products to take to demand market• Work to create value for Xaxis Marketplace supply and operationalize that inventory via Deal IDs, managed tags, etc to get supply connected to demand (DSPs, Trading Desk, Agencies) across display, video, mobile, ConnectedTV
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  • 24/7 Real Media
    Director Account Management
    24/7 Real Media Mar 2010 - Mar 2012
    New York, Ny, Us
    • Led a team of twelve Account Managers and the Performance and Optimization Manager. • Responsible for company fill rates and manage the Display Media Team's revenue; approximately 4-6 million/month. • Strengthen client relationships and optimize campaigns to ensure performance metrics are met and exceeded.• Managed day to day operations of the Client Services team including process improvement and training, hiring, execution, enhance and improve process and workflow. • Managed campaign set up including trafficking, pixels, etc., monitor key metrics (i.e. CPA, eCPC, return on advertisement spend). • Partner with the Sales Team and attend client meetings to strategize, plan and increase revenue. • Communicate with external data providers/verification partners such as Bluekai, Doubleverify, AdSafe, Compete, etc.• Sharpened communication skills through participation in a public speaking and presentation seminar.
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Daniel Macdonald Skills

Digital Marketing Account Management Programmatic Operations Client Services

Daniel Macdonald Education Details

  • University Of Maryland
    University Of Maryland
    History

Frequently Asked Questions about Daniel Macdonald

What company does Daniel Macdonald work for?

Daniel Macdonald works for Groupm

What is Daniel Macdonald's role at the current company?

Daniel Macdonald's current role is Senior Partner, Group Director at GroupM.

What is Daniel Macdonald's email address?

Daniel Macdonald's email address is da****@****upm.com

What is Daniel Macdonald's direct phone number?

Daniel Macdonald's direct phone number is +164625*****

What schools did Daniel Macdonald attend?

Daniel Macdonald attended University Of Maryland.

What skills is Daniel Macdonald known for?

Daniel Macdonald has skills like Digital Marketing, Account Management, Programmatic Operations, Client Services.

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