Daniel Macedo Email & Phone Number

- Managed nationally targeted B2B/B2C PPC campaigns, driving leads and sales for brands with a total monthly spend upwards of $70k/mo.- Applied paid search, social media (display and video ad), CRO best practices for all strategies via A/B testing of self-written ads and asset copy- Researched profitable keyword pockets and audience intent to fill website content gaps and increase conversion rates for key events across all channels- Analyzed data and reported directly on client calls, maintaining strong relationships and a communicative, collaborative rapport- Optimized paid ads strategy to deliver 428 last-step conversions in one month (phone calls or scheduled appointments) and achieving an estimated 850% ROI

Chicago, Illinois, Us

-Spearheaded multifaceted TOF/MOF/BOF PPC strategies using SEM/SMM platforms to generate leads and cultivate engagement from high-intent users- Managed $100k in monthly ad spend for B2B/B2C national and intl. campaigns across a variety of industries (Manufacturing, Healthcare, Technology)- Thoroughly researched client websites, direct competitors, industry to develop strategy and understand target audience paths to conversion- Tagged key website events within Google Tag Manager for SEM optimization

- Reached Top Rated status developing start to finish SEM/SMM solutions for clients achieving a 100% project success score in the process- Set marketing goals and deadlines as the sole manager of clients' PPC campaigns- Developed B2B/B2C campaigns for varied industries: law, healthcare, real estate, SaaS, manufacturing, e-commerce