Launched Stoke Wheels, a wheelbuilding sister company to expand brand recognition, and create additional revenue pipelines, including branding, mission, eCommerce website, policies, and social media Updated Google Ads campaigns to track enhanced conversions with detailed lead generation from quotes and correspondenceCreated data visualization reports including competitive analysis, profit and loss analysis, and detailed sales reports to inform company decisionsConverted business operations from Google Sheets to a managed Airtable CRM database with linked records, data automations, and reporting functions

Processes incoming warranty claims for all our major brands and perform repairs and replacements to bicycles and components.

Writes content for the College of Education that is both SEO and User Experience friendly to help students and faculty find accurate and concise informationCreated reports on the performance of digital advertising campaigns in Google, Facebook/Instagram, and email campaigns for college executivesWorked alongside research professors of education, public health, and sport culture to present their findings as feature articles and annual reports Designed a dashboard in Google Data Studio that combined data sources to provide a holistic view of their digital advertising and website performanceCoordinated in Qualtrics surveys for students and faculty on topics related to their experience and perception of the College of Education

• Coordinated all marketing aspects for an online printing, graphic design and mailing company including website optimization, customer experience optimization, email marketing, SEM (Google & Bing), and keyword research• Contributed to the company blog with relevant articles linking long tail keywords to company products• Moved company website from archaic Coldfusion/HTML setup to a responsive, SEO friendly Wordpress interface • Diagnosed and resolved database, internal and web server, and general office IT issues

During my time at Arrow, I was responsible for assisting with a myriad of communication responsibilities including Branding, Internal Communication, Public Relations, Marketing and more. I also independently worked on projects and research to enhance the Arrow brand.My responsibilities included:• Created Facility Guidelines for proper use of brand logos, images, and graphics in Arrow offices and buildings• Lead the negotiation and transition to a new vendor for Arrow’s company store for branded merchandise• Updated Arrow’s Brand Guidelines and directed official use of brand expression for a Fortune 150 company• Collaborated with Communications team to initiate a peer-to-peer recognition program and helped to promote participation over Arrow’s enterprise social network, Yammer• Compiled and Proposed several research projects simultaneously on new media outlets for marketing campaigns