Creative Director
Atlanta, Ga, Us
Creative direction on all touch points including brand, marketing, packaging, product, social/web. I lead a team of creatives in designing creative and innovative solutions that empower brands, produce amazing products and connect deeply with consumers both in the US and internationally.INNOVATION ENGINEERING:• Leads the development of new products across multiple brands• Within the first 2 years of residency, designed the following: - A new line of auto products, currently #1 at Target/category leader, highest $/SKU contribution at mass retailer (AC Nielsen Period, 53 Wks-W/E 2/20/2017 ) - A new everyday line of home fragrances and forms; the world’s first portable warmer and NO-MELT wax melt alternative (patent pending) - An innovative no-spills vent clip (patent pending) - Various partner product solutions for Better Homes and Gardens, Candle Lite, and Party LiteCREATIVE/ART DIRECTION:• Manages and inspires a robust internal department and partnering vendors to deliver on over 900 design requests annually• Brings consumer insights and creative briefs to life with innovative structural and graphic design for all Enviroscent and ScentScicles visual touch points, including print, packaging, displays, and digital media• Responsible for stewarding design excellence and consistency for branded products and all supporting marketing programs• Directs video commercials and photoshoots• Writes copyPROJECT MANAGEMENT:• Manages each project from conception to completion with varying and frequently changing timelines• Manages running changes to all packaging related projects• Maintains digital files archives and material/sample library• Works directly with vendors in the US and China
