• Oversight of email marketing copy, design, UX, and strategy across the agency in collaboration with the Digital Director, Creative Director, and Communications Director.• Involved in client-facing meetings and presentations to propose new email marketing strategies: content, offers, and automations.• Email development and deployment using Marigold’s Engage, MailChimp, and Constant Contact.• Wireframing email content via Figma.• Development of the agency’s B2B email marketing strategy (budgeting included).• Plan and conduct A/B testing to optimize email campaigns and automation.• Working with a diverse pool of DTC and B2B clients ranging from Petro-Canada to the Medicine Hat Health Foundation.• Supporting the Strategy team with technical SEO audits for clients such as Black Iron Energy.Clients: Petro-Canada, Medicine Hat Health Foundation, Black Iron Energy Services.

• Creating, managing, and implementing acquisition and retention strategies(email/SMS/push notifications) through Klaviyo and Attentive for 6 to 8-figure E-commerce brands across various industries: luxury goods, fashion apparel, health and beauty, home decor, and subscription-based consumer goods.• Running extensive A/B tests in order to optimize assets and increase email signups and conversions.• Reporting on account performance to C-levels through Excel, Looker Studio, and custom Klaviyo dashboards.• Develop email, SMS, and push strategies in coordination with the internal Paid Ads team and the client’s marketing team.• Leading a design and copy team to curate the necessary email, SMS, and push content for clients (scheduling within Asana).• Utilizing Zapier to integrate Klaviyo with apps that lacked a pre-made integration, such as Calendly and QPilot's Autoship Cloud.• Oversee quality assurance for any media or content going out across backend channels.• Managing client accounts on various CRMs (e.g. Klaviyo)Clients: WebEyeCare, Gage Diamonds, Simple Kneads, Iced Tea Aesthetics, Finn, Fulament, Scentify, Vitamin Patch Club, and more.

• Storyboarding and coordination for the production of video content.• Creation and management of bilingual web pages for the company’s website via WordPress.• Aiding the Web Development team to setup plugins for WordPress: Yith Gift Cards and Stamped.• SEO auditing via SEMrush: Created a list of keywords with high volume and potential forimprovement in search ranking to be added to web pages' meta-data, copy, and blog content.• Helped increase Magic Bag's site traffic by 110% via SEO-optimized content.• Planning, management, and editing of blog content.• Design and copy writing of Amazon A+ content.• Strategy and management of influencer campaigns for B2C brands: Magic Bag and Supporo.• Overseeing the Social Media Manager’s monthly content calendar for Magic Bag and Supporo.• Creation of social media content (copy and images) for B2C brands: Eco Go and Vitality’s.• Reviewing and optimizing Google Ads campaigns.• Design, implementation, copy writing, and management of email marketing campaigns usingMailchimp, WooCommerce, SurveyMonkey, and Stamped, resulting in 10% of eCommerceconversions between November 2019 to June 2021.Brands: Magic Bag, Supporo, Vitality's, and Eco Go.

Notable Work:• Hard Ground (film, 2019) [Official Selection of Fantasia International Film Festival 2019]: Composer and Sound Designer.• Tiles (video game, 2018): Music and Sound Design.• Upload: U (film, 2017) [Official Selection of Fantasia International Film Festival 2017]: Composer and Supervising Sound Editor.• Spread (film, 2016) [Official Selection of Fantasia International Film Festival 2016]: Composer and Supervising Sound Editor.

Class: Sound 1• Gave introductory workshops on audio production to undergraduate students. Emphasis was made on editing, mixing, and signal processing effects. Software used: Pro Tools.• Gave workshops to undergraduate students on recording techniques using portable recorders (Zoom H4N).• Assisted the professor of the course to prepare and conduct lectures.

• Wrote articles regarding new musical releases and concerts of interest in Montreal.• Conducted and published interviews with artists. Notably: Trentemøller and The Damn Truth.

• Wrote short musical jingles for CUTV’s non-copyrighted music archive.• Post-production: video and audio editing with Adobe Premiere Pro CS6 software.• Gathered and archived information on dates of music shows in Montreal for an onlinecalendar of the city’s events.