Daniel Massoud Email & Phone Number

Riyadh, Sa

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

Riyadh, Saudi Arabia

Riyadh, Riyadh Region, Saudi Arabia

Client: STC (Saudi telecom) - Lead day-to-day channel optimization, oversight & reporting for several digital channels- Lead all weekly / monthly / quarterly reporting on program performance- Launch of conversions/app installs/lead ads/awareness/engagement campaigns- Take care of media plan recommendations, execution and reporting for always on campaigns- Monitor campaigns and optimize for performance against subscription acquisition goals- Use analytics tools to evaluate the success of strategies and recommend ongoing campaign enhancements- Advise creative team on best practices for social ad creative- Experience launching campaign on Twitter, Facebook, Instagram, Snapchat & LinkedIn- Execution of re-targeting campaigns through all social channel

El Metn District, Lebanon

- Moderated content on owned media properties- Was responsible for managing selected social channels- Media planning.- Monitored Promoted campaigns.- Promoted campaign on various social media channels (Google, facebook, insta, linked in, twitter...)- Monthly reporting.- Optimized campaigns to give best results possible.- Worked with the client and the account team to understand the client's business objectives and advertising strategy- Made decisions on the best form of media for specific clients and campaigns- Identified target audiences and analyzed their characteristics, behavior and media habits- Presented proposals, including cost schedules, to clients- Evaluated the effectiveness of campaigns in order to inform future campaigns

Achrafieh, Beirut Governorate, Lebanon

- Worked as an independent consultant as part of a consultancy firm to provide marketing expertise to clients- Researches industries, markets, demographics, trends, sales results, and other data related to the client's products or services- Analysed details of competitor offerings, including specifications, market share, pricing, and promotional materials- Created detailed reports with research findings and analysis to inform marketing strategies.- Provided written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies- Recommended specific marketing approaches and spending budgets to achieve the client's desired sales goals- Helped come up with new product and service offerings to increase shares in new or existing markets

Beirut District, Lebanon

- Met with customers in a sales environment to drive product sales and knowledge- Demonstrated advanced products knowledge- Adhered to any and all company policies and procedures- Made sales appointments with clients- Teamed up with other employees to make sure that product is available to shop in stores- Generated new leads by meeting with consumers- Followed up with any clients to make sure that they are satisfied with product- Assembled any and all product displays in a given market- Met with retail associates to help them effectively sell products- Found new target markets and penetrated them to drive sales- Discovered how to market products to new users- Understood how to make products appeal to consumers based on the environment and current trends- Used the Internet to push products to a given target market- Worked with the marketing department to develop new sales strategies