• Conducting comprehensive marketing channel audits; including technical and on-page SEO, automation platform configuration, paid marketing channels, and marketing data integrity• Providing high level marketing strategy and tactical recommendations based on findings from marketing audits• Creating marketing dashboards in Google Data Studio and Google Analytics, and providing comprehensive performance reports as needed

As the Senior Digital Marketing Strategist at GRAYBOX it is my responsibility to develop and manage the implementation of comprehensive digital marketing strategies focused on business-driven solutions.Job Responsibilities Include:• Managing marketing team associates, projects and budgets• Planning and implementing digital marketing initiatives for GRAYBOX partners; paid media (paid search, programmatic display, shopping, remarketing, and paid social), conversion rate optimization, SEO (content strategy and technical SEO), influencer seeding, email campaigns, and ensuring data integrity across all marketing platforms• Marketing automation planning and implementation; including Pardot / Salesforce integration and management with other marketing channels• Developing communication plans and cadence for responding to customer feedback and questions on social platforms and business listings• Evaluating success across marketing channels, measuring KPIs, campaign analysis, identifying risks, and providing actionable insights for increased ROI• Creating and managing client marketing dashboards in Google Data Studio and Google Analytics, and providing comprehensive performance reports on a monthly basis• Providing guidance, support, and mentorship to junior strategists and managing negotiations with outside consultants and contractors

Strausberg Group is a boutique full-service agency that primarily specializes in luxury brand and hospitality marketing. As Director of Digital Marketing, my role was to lead a team of digital marketing specialists and developers while providing results-driven marketing strategies for our clients.Job Responsibilities Include:• Leading and supporting the growth of a team of digital marketing specialists• Developing workflow processes to improve marketing team efficiencies• Developing and implementing comprehensive digital marketing strategies• Creating client marketing dashboards in Raven Tools and Google Analytics, and providing monthly booking forecast reviews, measuring KPIs, campaign analysis, and comprehensive performance reports• Developing website wireframes and content strategies• Managing production budgets and timelines while working with our internal team and external vendors on marketing and website development projects• Planning and implementation of digital marketing initiatives for Strausberg clients: paid media (paid search, programmatic display, shopping, remarketing, and paid social), conversion rate optimization, SEO (content strategy and technical SEO), influencer outreach, email campaigns, and ensuring data integrity across all marketing platforms

As Digital Strategy Control, I worked with the marketing, design, and development teams to produce marketing strategies, user path plans, web designs, social media campaigns, and lead nurturing campaigns.My responsibility was to manage project development and ensure our team fully executed our strategies from ideation to implementation.Additional Roles at Mindscape included:• Content planning• Sitemap and wireframe creation• Website and digital asset design• SEO keyword research and copywriting

• Developing website content, writing copy utilizing SEO best practices• Analyzing search engine performance• Responsive website design• Project management

Responsibilities include developing permanent product graphics, creating color/texture/graphics matrices to communicatemarketing and design needs to suppliers in Asia, completing appearance approval reports for sample units before production,Writing copy for color stories to aid the sales team when selling new colors to customers.