- Led design decisions in collaboration with Dev Rel Lead Majid Hajian, driving impactful visual solutions across projects.- Redesigned the Invertase website, ensuring brand consistency and improving site performance by optimizing UI and achieving a 45% increase in load speed.- Collaborated with Google Firebase to develop and launch the Firestore Bundle Builder icon extension, now available on the Firebase extension store.- Designed the Image Processing API extension icon, also featured on the Firebase extension store.- Conducted initial sprints for Zapp! interface planning and Zapp! BETA, an online code sandbox for building Flutter applications in the browser (zapp.run).- Successfully reintroduced the Melos brand direction, elevating the CLI tool's impact in managing Dart projects with multiple packages (mono-repos).- Leading the development of a new brand identity for Zapp.run.

- Joined the Dev Rel team as the sole designer, responsible for creating impactful visuals and collateral.- Developed a range of merchandise, stickers, and banners for Invertase conferences, enhancing the brand's presence and creating a memorable attendee experience.- Led the design efforts for the Flutter Vikings mobile app, the premier guide to the largest nomadic Flutter conference worldwide.- Streamlined ticket booking and collection processes, provided comprehensive event details, and facilitated live streaming within the app.- Spearheaded the design of all stickers for the Vikings conference, contributing to the cohesive branding and fostering a sense of community.- Initiated a new visual branding approach for the Invertase website, resulting in an updated and cohesive online presence.

- Played a key role in a lean UX/UI agency, focusing on creating visually appealing designs and layouts for existing wireframes.- Collaborated closely with the research team, leveraging their insights and initial planning to inform my design process.- Developed and implemented components and design systems for multiple client projects, spanning both web and mobile platforms.- Demonstrated expertise in choosing art direction and designing graphical elements, ensuring cohesive and impactful visual experiences.- Produced final mockups that effectively translated client requirements and business goals into engaging user interfaces.- Consistently delivered high-quality designs that met client expectations and elevated the overall user experience.- Actively contributed to the growth and success of the agency by continuously refining design processes and exploring innovative approaches.

- Conducted comprehensive user research and market analysis for Thankyou LLC and Sparked Engagements, providing valuable insights to inform design decisions.- Translated research findings into tangible wireframes, effectively communicating design ideas and facilitating collaboration with stakeholders.- Developed brand voice and tone guidelines, ensuring consistent messaging and enhancing the user experience across various touchpoints.- Designed high-fidelity prototypes, enabling effective communication with stakeholders and developers, and facilitating a smooth hand-off process.- Collaborated closely with developers, exporting assets and providing detailed documentation for seamless implementation of designs.- Played a pivotal role in ensuring alignment between user needs, business goals, and design solutions, resulting in exceptional user experiences.- Contributed to cross-functional teams, fostering collaboration and knowledge sharing to deliver innovative and impactful solutions.

- Developed a comprehensive style guide for Bestows' existing product, establishing consistency and providing clear direction through thorough documentation and meticulous styling.- Played a pivotal role in designing and crafting the brand's marketing website, creating an impactful online presence and effectively promoting the product to the public.- Led the successful launch of the product, orchestrating its introduction to the public and driving user adoption.- Ensured a seamless and visually cohesive user experience by applying the established style guide throughout the product and marketing materials.- Collaborated closely with cross-functional teams, including developers and stakeholders, to align design objectives with business goals.- Demonstrated a keen eye for detail and a commitment to delivering high-quality designs that captivated and engaged the target audience.- Contributed to the growth and success of the brand by actively seeking opportunities to enhance the user experience and improve overall design practices.

- Collaborated closely with a senior designer to develop the fastest growing e-commerce platform in Africa, contributing significantly during the planning, wireframing, and prototyping stages.- Played a key role in establishing a scalable design system, ensuring consistency and efficiency in the design process as the platform expanded.- Led the visual and UI design efforts, creating captivating and user-friendly interfaces that enhanced the overall user experience and drove customer engagement.- Actively participated in product pitches to potential investors, leveraging design expertise to effectively communicate the platform's value proposition and potential for growth.- Contributed to the platform's success by combining user-centered design principles with business goals, resulting in a highly functional and aesthetically appealing e-commerce platform.- Demonstrated a strong attention to detail and a passion for creating delightful and intuitive user experiences.- Fostered a collaborative and innovative environment, actively sharing knowledge and insights to propel the team's success.

- Gained valuable insights into fundamental design principles, developing a strong foundation for creating impactful digital products.- Conducted user research and usability testing, honing my skills in understanding user needs and preferences to inform design decisions.- Recognized the significance of building design systems, understanding their role in ensuring consistency and efficiency throughout the design process.- Acquired expertise in using style guides, typography, and the psychology of colors, applying these elements to create visually compelling and user-friendly designs.- Actively participated in various design sprints, engaging in collaborative problem-solving and iterative design processes to deliver effective solutions.