Daniel Melo Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Planned and executed 8 experiential marketing events on time and on budget- In-field for execution of programs to ensure a flawless event, and strengthen client relationships - Tracked and reconciled budgets for all executed programs, while keeping clients informed of the progress- Led regular program status meetings with clients, and addressed any potential issues before they arose- Managed up to 4 direct reports, 3 clients, and nurtured numerous vendor relationships- Hired, managed, and coached a team of Brand Ambassadors to meet our client’s standards of excellence

Toronto, Ontario, Canada

- Improve and develop program management tools and processes to effectively deliver events on time and on budget- Monitor project status through the stage gate process- Develop agendas, minutes and hold regular meetings with teams- Manage up-to-date timelines and communicate project status and risk to key stakeholders- Communicate internally with cross functional teams on project timelines and status, as well as external stakeholders

Toronto, Ontario, Canada

- Processed hundreds of rental orders monthly from client portfolio as well as the general public- Served as main point of contact for incoming rental inquires via telephone and email- Maintained a detailed order list to ensure that payments were received and orders were filled accurately and on time- Trained new sales staff on processes and procedures

Toronto, Ontario, Canada

- Assumed additional responsibility after the departure of the Portfolio Manager during a hiring freeze- Created monthly reporting packages for suppliers to track performance against case targets, objectives and overall industry performance- Coordinated the launch of several new to market SKUs, from pricing strategy and applications, to launch decks and support materials- Organized and executed a multi-province fundraiser program in association with the Canadian Breast Cancer Society- Worked collaboratively with suppliers and provinces to set case targets and objectives for 2021- Built decks to present suppliers on 2021 plan, industry updates, and brand performance among others- Ensured SKU information and pricing databases were accurate and up to date for all brands- Received exceptional review from manager after being tasked with additional responsibilities

- Coordinated the sponsorship of a fundraiser by my brands, including creating a cocktail recipe, securing materials and decorations for cocktail station, and instructing a team of staff to lead the station- Maintained impeccable organization and prioritization of tasks while supporting 2 portfolios- Managed the entire tender submission process including pricing strategy and building of presentation decks, all while effectively communicating supplier needs- Assisted with the planning, coordination, and execution of national programs both on and off-premise- Received exceptional review from manager when promoted from marketing coordinator

- Managed tracker for all Tender Calls from each province- Led a weekly meeting to review tenders and plan for submissions- Coordinated the submission process for all Certificate of Origin documentation across the entire portfolio- Communicated effectively and professionally with suppliers and team members across the country- Ran pricing scenarios and help calculate pricing nationally- Registered products for internal tracking with high attention to detail

- Executed planograms at shelf level for beer, wine, and spirits- Participated in vendor presentations for craft beers and wines to gain greater product knowledge- Provided excellent customer service in the form of product recommendations and rapport building- Received exceptional review from manager when promoted from seasonal to casual employment

Toronto, Canada Area

- Interviewed and hired door-to-door sales team consisting of 6 members- Managed employees’ hours and leads - Exploited social media accounts for lead generation- Performed QC follow ups with clients to ensure services met their standards

Guelph, On

- Led the planning and execution of a major Library event, booking and leading meetings, and managed all expenses and bookings – on time and on budget- Created marketing communication strategies for 5 key initiatives which include social media strategies and timeline of execution- Active member of 4 committees and represented the voice of the target market- Created the majority of written website content across all departments in the Library- Managed all social media channels which led to growth of nearly 500 followers across all platforms

Concord, On

- Created, designed and maintained an impactful storefront website in WordPress, exceeding the owner’s expectations- Primary author for the company’s home décor blog, writing and posting weekly - Managed all social media channels with the purpose of promoting the products and blog- Researched the home décor market and planned a social media strategy based on the trends, preferences, and interests of the target market

Mississauga, On

- Conducted SWOT analysis of competitor’s social media activity and made recommendations to improve Church & Dwight’s Facebook presence which were successfully implemented- Recommendations were to increase follower engagement through questions, polls, and contests to drive higher levels of engagement and greater ‘stickiness’- Worked with 5 different managers, effectively multi-tasking to successfully complete multiple projects for each manager with competing deadlines- Processed high volumes of purchase orders, product orders, legal routings of documents

Guelph, On

- Developed and managed all marketing, advertising, and promotional activities, including promoting 16 sponsors and 2 tournaments- Developed and maintained website content, including promotional banners, league news and information, and picture databases- Leveraged marketing tools including Google AdWords/Analytics, and Facebook Analytics to understand where to optimally target ad spending- Achieved a goal of gaining 300 ‘real’ Facebook followers

Postgraduate Degree, Event Marketing – Sports, Entertainment, Arts, President'S Honour List

Bachelor Of Commerce (Bcomm), Marketing/Marketing Management, General, With Honours

Web Development

-HTML5, CSS3 and responsive design -Precompiled syntaxes such as Sass -Converting professional designs to HTML/CSS -Best practices.