Daniel Mena Garcia Email & Phone Number

Dubai, Emiratos Árabes Unidos

Lead a team of data and marketing experts at the MENA region's largest media sales company to develop and implement data-driven advertising strategies for top brands. Use AB Testing methodologies, BI and data analysis to generate insights and create audience segments for optimized advertising campaigns, while overseeing the monetization strategy of the department.Develop training programs for internal teams, and actively participate in senior management meetings to drive the… Show more Lead a team of data and marketing experts at the MENA region's largest media sales company to develop and implement data-driven advertising strategies for top brands. Use AB Testing methodologies, BI and data analysis to generate insights and create audience segments for optimized advertising campaigns, while overseeing the monetization strategy of the department.Develop training programs for internal teams, and actively participate in senior management meetings to drive the company's advertising strategy forward. Show less

Barcelona Y Alrededores, España

Reporting directly to C-suite, lead a department of 15 across Sales, Ad Audience Management, BI Ad Tech and Ad Operations teams at one of Spain’s largest media companies. Support a €25M/year portfolio of performance-driven accounts including Spain’s top performing digital newspaper, a direct result of 2019 audience strategy implementation.

Barcelona Area, Spain

Promoted to Department Head after 14 months to manage a newly merged team of 16 Sales and Marketing reports, responsible for €3.7M in incremental revenue. Created a new trading desk and programmatic ad agency for advertisers in the travel sector, disruptive in its sophisticated cross-platform selling capabilities.

Barcelona Area, Spain

Led Ad Operations team for one of the world’s largest online travel companies, managing 10 reports across Europe to optimize inventory, growing €9M in revenue to €12M y/y.

Cape Town Area, South Africa

Consulted on digital marketing strategies for 60+ advertisers, agencies and publishers across Europe, LATAM and beyond, driving consultancy operations margins by 40% y/y.

Madrid Area, Spain

Managed four Ad Traffickers in running local and global campaigns across Europe and LATAM’s largest blog network, driving publisher ROI by 200% y/y.

Madrid Area, Spain

Independently ran email marketing and display advertising campaigns for advertisers across ES, FR and DE’s largest financial publisher network

Madrid Area, Spain

Learned how to set up, manage and optimize local and international digital ad campaigns for Big 6 agencies and publishers, driving ROI by 100%+ y/y.

Bs In Advertising And Public Relations, Public Relations, Advertising, And Applied Communication

Ms In Big Data Marketing And Business Intelligence

Ms In Development Of Systems For E-Commerce

Bachelor Of Science - Bs, Computer Software Engineering

Erasmus Program

Bs In Computer Science Engineering, Computer Software Engineering