Daniel Mo Email & Phone Number

Montreal, Quebec, Canada

Montreal, Quebec, Canada

Oversee paid media strategy across all clients; Maintain client relations and communication; Develop new channels for the paid media team; Expand freelancing network to increase paid media team capacity.

Montréal, Qc, Canada

Manage a team of in-house and freelancing ppc specialists to collaborate on various digital paid media marketing accounts; Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly… Show more Manage a team of in-house and freelancing ppc specialists to collaborate on various digital paid media marketing accounts; Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices;Generate detailed campaign performance reports, provide actionable insights and interpretations of the results to deliver value and growth to our clients;Present paid media campaigns strategies and results to clients. Show less

Montreal, Canada Area

Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices;Generate detailed campaign performance reports… Show more Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices;Generate detailed campaign performance reports, provide actionable insights and interpretations of the results to deliver value and growth to our clients;Present paid media campaigns strategies and results to clients. Show less

Montreal, Canada Area

Conduct market research to find answers about consumer requirements, habits and trends;Brainstorm and develop ideas for creative marketing campaigns;Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.);Liaise with external vendors to execute promotional events and campaigns;Collaborate with the research & development department and the IT department to coordinate… Show more Conduct market research to find answers about consumer requirements, habits and trends;Brainstorm and develop ideas for creative marketing campaigns;Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.);Liaise with external vendors to execute promotional events and campaigns;Collaborate with the research & development department and the IT department to coordinate marketing efforts,Plan and execute initiatives to reach the target audience through appropriate channels (search, social media, e-mail, newspapers, TV, radio etc.);Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies;Undertake individual tasks of a marketing plan as assigned. Show less

Montreal, Canada Area

Draft both original content and content developed by colleagues for the McGill.ca (including page modifications, upcoming events, news stories, information for University Projects, etc).; Ensure that the McGill website and all hyperlinked content is accurate and up-to-date; Design and implement improvements to the architecture and features of McGill affiliated websites in consultation with different apartments to ensure that their websites are clear and accessible for users; Work… Show more Draft both original content and content developed by colleagues for the McGill.ca (including page modifications, upcoming events, news stories, information for University Projects, etc).; Ensure that the McGill website and all hyperlinked content is accurate and up-to-date; Design and implement improvements to the architecture and features of McGill affiliated websites in consultation with different apartments to ensure that their websites are clear and accessible for users; Work with McGill IT staff to fix any problems that arise with the McGill.ca; Provide technical support for students and faculty members on any web-related side projects; Edit size and shape of photos and occasionally produce simple graphics to fit with website design and/or social media; Keep apprised of McGill Website Management System (WMS) updates, policies, and newly released features which can be applied to the McGill.ca;Use Google Analytics to produce website traffic reports to different departments and to check the accessibility of McGill.ca Show less