Oversee paid media strategy across all clients; Maintain client relations and communication; Develop new channels for the paid media team; Expand freelancing network to increase paid media team capacity.

Manage a team of in-house and freelancing ppc specialists to collaborate on various digital paid media marketing accounts; Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly… Show more Manage a team of in-house and freelancing ppc specialists to collaborate on various digital paid media marketing accounts; Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices;Generate detailed campaign performance reports, provide actionable insights and interpretations of the results to deliver value and growth to our clients;Present paid media campaigns strategies and results to clients. Show less

Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices;Generate detailed campaign performance reports… Show more Determine, build and manage the best digital media outlet mix for promotional strategies to maximize ROAS;Perform thorough data analysis to optimize campaign performance;Ensure a cohesive advertising message across all campaigns;Work alongside the creative teams in preparing the right campaign messaging;Stay a subject matter specialist by constantly keeping yourself informed of digital marketing trends and best practices;Generate detailed campaign performance reports, provide actionable insights and interpretations of the results to deliver value and growth to our clients;Present paid media campaigns strategies and results to clients. Show less

Conduct market research to find answers about consumer requirements, habits and trends;Brainstorm and develop ideas for creative marketing campaigns;Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.);Liaise with external vendors to execute promotional events and campaigns;Collaborate with the research & development department and the IT department to coordinate… Show more Conduct market research to find answers about consumer requirements, habits and trends;Brainstorm and develop ideas for creative marketing campaigns;Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.);Liaise with external vendors to execute promotional events and campaigns;Collaborate with the research & development department and the IT department to coordinate marketing efforts,Plan and execute initiatives to reach the target audience through appropriate channels (search, social media, e-mail, newspapers, TV, radio etc.);Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies;Undertake individual tasks of a marketing plan as assigned. Show less

Draft both original content and content developed by colleagues for the McGill.ca (including page modifications, upcoming events, news stories, information for University Projects, etc).; Ensure that the McGill website and all hyperlinked content is accurate and up-to-date; Design and implement improvements to the architecture and features of McGill affiliated websites in consultation with different apartments to ensure that their websites are clear and accessible for users; Work… Show more Draft both original content and content developed by colleagues for the McGill.ca (including page modifications, upcoming events, news stories, information for University Projects, etc).; Ensure that the McGill website and all hyperlinked content is accurate and up-to-date; Design and implement improvements to the architecture and features of McGill affiliated websites in consultation with different apartments to ensure that their websites are clear and accessible for users; Work with McGill IT staff to fix any problems that arise with the McGill.ca; Provide technical support for students and faculty members on any web-related side projects; Edit size and shape of photos and occasionally produce simple graphics to fit with website design and/or social media; Keep apprised of McGill Website Management System (WMS) updates, policies, and newly released features which can be applied to the McGill.ca;Use Google Analytics to produce website traffic reports to different departments and to check the accessibility of McGill.ca Show less