In today's market it is essential that small wineries have a strong brand identity and marketing plan. It is not enough to make incredible wine - there must also be packaging that will grab the attention of consumers and distributors, and a story that will keep their attention. There must be a plan to capture the more profitable direct-to-consumers sales, while maintaining a presence in the on and off-premise market to continue to expose your brand to new consumers.

The Society’s mission is to encourage and promote the highest quality standards in grape growing and winemaking in the Rutherford Viticultural Area, and to help wine lovers and the wine trade discover Rutherford’s expression of its unique terroir. Please join us in enjoying the fruits of our labor and in preserving the heritage and vineyards of Rutherford, in the Napa Valley.

Wine buyer, tech geek, website management etc