Daniel Monaco Email & Phone Number

Develop revenue plans and marketing strategies for startups and nonprofits. Includes pilot programs, target relevant and company positioning; messaging campaigns; reporting and analytics; performance marketing and social care plans; startup revenue planning and KPIs; organizational development. For B2B, B2B2C and B2C businesses: Innovation Pipeline, MDA, Nutrimentum Precision Nutrition, Budding Innovation.

Fort Worth, Tx, Us

Continually evolved operations and services to better organize, govern and moderate client brand channels to enhance and protect their brands. Included applying generative AI use cases that bring value to Social Media enterprise clients; Using AI to develop a social media ecosystem channel strategy for global 500 client and modeling ROI of moderating online hate speech content; Leading vendor selection for global outsourcing and integration of nimble staff scheduling technology. Launched Analytics dept, project management function, scaled Social Care structure and services of client’s social media CXM platform for community moderation workflows and social listening.

Charenton Le Pont Cedex, Fr

Launched and expanded brands' 360 consumer decision journey to doctor practices, knitting together multiple brands to Essilor, significantly improving consumer sales and communication's ROI. Aligned marketing agency, data, and technology resources for ongoing management and optimization. Assessed and integrated new marketing technology.- Pioneered successful 360 master-brand marketing strategy with geo-targeted acquisition plan, increasing purchase and brand imagery and B2B loyalty and sales.- Trail-blazed consumer digital journey path-to-purchase, converting patients to doctor network, achieving 17% ROI.- Steered agency partner upgrades for media, creative, web, SEO, SEM and PR/social media, evolving tech stack and dashboards.- Led Decision Sciences team from predictive towards prescriptive methodologies to optimize business scenarios for planning.- Oversaw B2B marketing research and data modeling for decisions on product, naming, pricing, merchandising, promotions.

Charenton Le Pont Cedex, Fr

Boosted leading lens brand equity and demand, achieving sales objectives and B2B loyalty. Crafted Essilor's master brand strategy to leverage Essilor's consumer-recognized brands with supporting Martech. Scaled agency resources across the company for improved effectiveness. Led and oversaw consumer plans, B2B marketing support, JV retail pilots, decision sciences, public relations, social media and advertising. - Lifted brand sales for Crizal +11%, Xperio Sun +29% and Varilux +6% with brand equity campaigns. Successful Crizal TV creative campaign aired globally in 20 languages. - Upgraded tech stack, pushing brand websites onto Adobe CMS. Content-driven strategy included SEM, SEO, topical newsroom, social media influencer campaigns and link building added millions of visitors. Chaired digital governance, tracking visits/TOS, conversions and social media. - Nurtured Decision Sciences from descriptive to predictive methodologies to aid the development of plans and future business models. - Oversaw B2B advertising, PR, social media, customer store locator, and Salesforce’s CRM/data platform roll out.Startup CMO, Board Member, Foundation for Eye Health:Devised, piloted and launched award winning Think About Your Eyes campaign from startup to national expansion. Stimulated eye exam growth in pace with population growth with motivating consumer targeted communications initiative and 21K-strong doctor subscription model. Initiative drove new patients +36% and industry revenue +$300M. - Engineered administrative operations, funding process and staffing for sustainability and broader sponsor member reach, ultimately achieving 22 industry and 21K doctor sponsors. - Earned Rx Club Category, Platinum Marcom, External Communications & Special Events, awards.

Charenton Le Pont Cedex, Fr

Drove the plan for consumer-recognized brands to support the premium pricing strategy and dispensary sales for profitable growth. Oversaw B2B/B2C retail marketing, advertising, PR, research/analytics, and MBA recruiting. - Piloted successful TV ads, significantly lifting sales for Crizal +20% and XperioUV sun lenses +15%. - Relaunched Walmart’s Nikon Eyes lens brand to +380% growth in 3 years to $35M revenue. - Saved +$90M in LensCrafters’ revenue over 3 years with consumer branding campaign.- Championed marketing's transformation from B2B to B2C skill with talent recruiting, assignments, succession review process, training and coaching.

Charenton Le Pont Cedex, Fr

Set foundational quantitative learning of brand penetration, pricing and segmentation research.- Pioneered consumer segmentation by life stage, income, channel and vision need. Overlaid doctor segmentation by practice style, product offering and distribution channel.- Helped identify optimal brand pricing by channel and retailer with discrete choice pricing elasticity model.

Irving, Tx, Us

Grew revenue +7% and margin +13% for $11B business, using ROI prioritization model to guide plans and tactics that exceeded goals. Developed and launched business case-based pricing-loyalty and bundled offers. Directed consumer marketing, consumer segmentation, marketing operations, advertising, DTC, PR, web, sponsorships, events and research/analytics. Company spokesman. Other positions held: Director of Segment Marketing, Consumer Research, Brand Positioning and Advertising.- Improved EBIT by +$35M over 2 years with daring insight-databased brand retention campaign. Reduced customer turnover by 15%.- Re-structured sponsorship strategy using a media value approach to reinforce the brand more efficiently.- launched industry's ground breaking scalable loyalty program, retaining 190,000 consumers in year 1. - Acquired record 200,000 new customers by doubling brand awareness in new markets.- Led re-positioning, tagline and brand property launch, strengthening brand image with superior advertising scores on differentiation, relevance and brand recall at indices of 176, 213 and 173 respectively.

Mba, Marketing, Finance, International Business

Leading With Big Data & Analytics