I played a role in developing a recruitment-focused platform using a database of headhunters. I conducted user and market research, developed personas and user journeys, and focused on prototyping and launching the product.• Conducted over 20 interviews with users and stakeholders.• Conducted market research to identify opportunities and gaps.• Developed 5 detailed personas based on collected data.• Mapped the user journey, resulting in a 30% increase in user satisfaction.• Created wireframes and interactive prototypes using Figma.• Conducted usability testing with 20 users, continually refining the design.• Collaborated with the development team to ensure accurate implementation of design solutions.• Reduced lead time from planning to handoff by 22%• Worked with multidisciplinary teams, including developers, product managers, and marketing specialists. • Maintained clear and continuous communication with all stakeholders, documenting design decisions.• Built a new relationship between devs and designers, reducing ceremonies and making the team more integrated and agile.• Established style guide and design component libraries.• Used Google Analytics and Hotjar to monitor and adjust interface performance.

Designer responsible for the Pet Anjo squad, a platform that connects pet owners with various service providers, such as dog walkers, pet sitters, trainers, etc. Initially focused on emergency adjustments, I developed a new login area mapping the user journey that reduced complaints about usability difficulties by 62%. Together with the team of service designers, I developed PetAnjo's Styleguide, also aligning with the marketing team. I monitored user research, built and monitored the implementation of a new dashboard for service providers, making it easier to read necessary information. •Working in the Service Design department, focused on producing user-oriented solutions•Research on user interface and behavior, desk research, CSDs, and personas to guide journeys•Development of UIs to be developed with the dev team•Management of activities via Scrum and Kanban of the tech team•Constant feedback to stakeholders and technology directors•Development of a new Styleguide for the product•Monitoring and refining tasks performed by the team

I was involved in the production of the Gigeasy website and platform (https://www.gigeasy.com/), an insurance structure aimed at gig workers, initially focusing on app drivers in the US. We went from 0 to 500 registrations in the first quarter, which helped a second round of investments, where the platform hired its own team. I developed competitor benchmarks, user research and persona creation. Deliveries and feedback were twice a week, around 50 meetings, in English, with alignment of expectations and deliveries. Production was in No-Code with the Webflow platform by the developer, on which I was working On-Pair.• Development of visual interface of products using Figma• Componentization of elements seeking to build the Design System and its maintenance• Product Development using No-Code through Webflow• Analysis of heuristics in project development• Research on behavior of product useI was also involved in the Metadados, by Vibe project, a platform offering integrated solutions for Human Resources management, simplifying processes such as payroll, benefits, recruitment, and digital onboarding.• Conducted stakeholder interviews• Mapped user journeys• Built and iterated on the visual interface• Identified new components for the existing Design System• Prepared handoff documentation for developers

Designer responsible for social media for various clients, creating case studies, presentations and publications.• Agenda meetings, deadline controls, information checking;• Presentation of advertising pieces with defenses and concepts;• Creation of campaigns;• Demand management and monitoring of deadlines and deliveries;• Quality assurance of all deliveries.

Full-time designer in the art department of the daily newspaper Folha de S. Paulo, performing activities such as:• Cover layout of the illustrated and special sections;• Layout of the internal content;• Selection of published photos;• Finalization of files for the printer;• Monitoring production at the printer with machine approval;• Coordination and management of special sections such as "Climate Crisis" and Folha Seminars.• Participation in the Climate Crisis, 2018 Elections, 2018 Olympics, Folha, 98 years.• International award for the Climate Crisis project

Full-time designer, editor of Quem Acontece magazine, performing activities such as:• Layout of the cover of the editions;• Layout of the content published in the magazine;• Editing of photos published in the magazine;• Finalizing the files for the printer;• Monitoring production at the printer with machine approval;• Layout of promotional material for the magazine, such as banners, folders, etc.;• Advertisements published in the magazines.• Assembling digital formats for iPad (Digital Publishing) and cell phones (AEM Mobile)

Freelance graphic designer working on several fronts in the publisher's magazines and projects.Creation of digital magazines for tablets and iPhones, focusing on the 2014 World Cup, in daily editions.Layout and editing of digital magazines for tablets and iPhones for the Exame Group (Exame, Voce SA, Voce RH, Info and PME)Production of digital content for the Branded Content group, with the production of graphic pieces for networks and printed communication