Daniel Moore Email & Phone Number

Whip App is a start-up FinTech company and creator of an innovative app designed to enable seamless management of money and payments by users for group social events. I conceived and launched the new business and developed investor relationships to successfully secure six-figure investment to date.

• As founder and senior business leader, I am accountable for all aspects of business strategy and operations including P&L performance, budget setting, forecasting, and long-term business planning - turnover £4m p.a...
• Implementation of strategy that delivered a 100% increase in YOY turnover for 3 consecutive years from zero
• Planning and managing a pipeline of vetted vehicle suppliers to ensure optimal stock levels of high quality vehicles
• Developing and evolving the marketing strategy using specialist industry and market leading ecommerce platforms

• The company provided commercial vehicles to courier companies and self-employed couriers across the UK, with 400+ vehicles in use by CitySprint, DPD, Amazon, Just Eat, Deliveroo, CityLink, Westone Cars, Addison Lee and.
• Building a team of 9 office staff and creating a business culture that led to the retention of all member of staff from recruitment to close of business
• Leading the business through significant periods of transformation resulting from changes in relevant legislation
• Optimising P&L performance through rigorous analysis of vehicle, insurance and fuel card costs and charges
• Managing all client marketing campaigns, articulating clear differentiators in a fiercely competitive industry
• Implementing Prohire system for fleet management and co-produced an App that significantly improved reporting and management of driver incidents/accidents

• The business is one of the largest private hire companies in the UK providing car and courier services, primarily in the London area. I was appointed by the CFO to lead creation and operation of an effective and.
• Identifying a business risk and proposing and negotiating delivery of a strategic solution that benefited all parties
• Playing a vital role in the seamless transition to new ownership following acquisition with a focus on facilitating transfer of data and maintaining relationships with vehicle suppliers until new staff were appointed

• The specialist market research agency employed ~75 staff working for UK-based manufacturers. As a senior manager, I led 3 finance professionals, oversaw all business suppliers and initiated a comprehensive procurement.
• Meticulously analysing cost structures to identify significant cost savings and efficiency enhancements
• Building consensus at Board level for a strategic transition to Access Suite Accounting software, which enabled all relevant employees with access to a balance sheet for each customer, fostering transparency
• Building credible relationships with corporate bank manager and clients
• Preparing monthly management accounts including prepayments, accruals, fixed asset register maintenance and disposals, and nominal ledger processing
• Overseeing budgeting and cash flow forecasting and management