Daniel Morrison Email & Phone Number

Boulder, CO

Boulder, CO

• Co-created Evo Hemp brand. Responsible for bringing all Evo Hemp products to market. Present all items retailers and assisted with slotting items on shelf and into distribution. Managed National sales and brokers for.
• Assisted with product development within multiple grocery categories. Managed internal sales force, broker, and demo team. Developed and implemented channel strategy.
• Presented all items to HQ, regional, and store buyers including category and business reviews. Created sales decks, presentations, sales material for all sales meetings.
• Grew sales at Wegman’s, Sprouts, Whole Foods Market, New Season’s, Earthfare, MOMs, Giant Eagle, the Fresh Market and hundreds of other retail accounts.
• Built pricing structure aligned with our COGs to have a streamlined pricing both direct and through distribution.
• Slotted all skus in key distributors including UNFI, KeHe, and Haddon House.

Boulder, CO

National Sales Manager focusing on Natural, Specialty, and Conventional channels.. Responsibilities include increasing TPDs with new customers along with existing customer base. Made In Nature is based in Boulder, CO and operates a vertically integrated packing facility in Fresno, CA. All Made In Nature branded lines of organic dried fruits, organic figgy.

Boulder, CO

• Manages and represents over 85 principles for all key accounts in the Rocky Mountain Region (CO, AZ, NM, UT, NV, and WY). Responsible for all new item presentations in Category Reviews and Business Reviews. Oversees.
• Grows sales at WFM RM, Natural Grocers, Lucky’s Markets, Pharmaca, Sprouts, Harmons, and Alfalfa’s by using all available promotional vehicles. Executes strong promotions through circulars, ads, TPRs, and grand opening.
• Responsible for annual promotional planning and trade spend for all key retailers and vendors. Creates annual key account promotional grids for over 85 principles.
• Collaborates with all eight Presence Divisions to communicate changes, approvals, and updates for key accounts. Creates APLs, powerpoint decks, slides, and spreadsheets for sales calls and internal sales team.
• Strong knowledge of competitive retail environment as well as current store schematics, planograms, and category management. Manages retail expectations through communication, execution, and resolution

Boulder, CO

• Main point of contact for a portfolio of over 40 brands and category leaders. Responsible for filtering all information to Sales Team while communicating all successes and challenges to principles. Created promo and.
• Communicated all price variances, discontinued items, case pack, swaps, and item code/ UPC changes to retailer and distributor partners. Filtered goals and objectives to our sales team to ensure execution at the shelf..
• Collaborated with retailers and manufacturers to ensure smooth roll outs for new items. Communicated and tracked new item launch successes and challenges with colleagues. Presented all holiday/ seasonal items at HQ.
• Experienced in understanding analytics of SPINS, Datagarden, WFM Portal, NIFs, and trends in the industry. Proficient with pulling and manipulating sales data and creating retail trackers and planners for Sales Teams.
• Created sales contests for sales teams (SPIFFS) and stores. Managed and directed a team of merchandisers, sales reps, and accounts executives to ensure execution and maximize sales.

• Developed and maintained relationships with Buyers at key retailers. Consistently followed up with stores buyers to assure constant and optimal shelf presence for all DPRM principles.
• Top performing sales representative in Dynamic Presence Rocky Mountain (DPRM).
• Increased market penetration, total points of distribution, and ACV for all principles year over year. Sold case stacks to grow brand awareness and to increase units sold. Executed monthly store resets, store openings.
• Presented new and existing items and principles to retailers. Pursued and maintains optimal shelf placement as well as secondary placements.
• Filled voids with over 50 retailers including Whole Foods, Sprouts, Natural Grocers, Lucky’s Markets, Pharmaca, and other independent retailers. Conducted and organized full store/brand audits and general up keep of.

Boulder, CO

• Consulted and built sales on a regional and national level for startup Eco-friendly cleaning product line. Managed national network of brokers, developing goals and expectations for distribution growth and.
• Increased sales more than 400% over year prior and helped make TWIST a core national item in the natural channel in less than two years.
• Established, maintained, and grew relationships with distributor buyers and retail buyers to introduce unique products. Extensive order processing and customer service skills
• Arranged international/domestic freight and fulfillment. Maintained vendor paper work and managed accounts receivables and payment terms. Compressed cost for TWIST and help balance annual budget.
• Collaborated with national network of brokers, visiting markets, and working with account managers and field reps to continually improve market share and presence.
• Completed void fill initiatives in different regions, promotional support/ audits, and broker meetings.