B2B marketing programs driving sales of IT & telecommunication solutions and products (EMEA, LatAm, DACH):• Lead generation and business growth via ABM, digital marketing campaigns, online, content marketing, events, sales enablement, for Service Providers, Channel, Finance and Transportation customers.• Brand equity growth via signed alliances in Cybersecurity, Telco, Cloud, Distribution channel • Management of analyst firms• Media relationship, corporate communications, PR, industry associations• Teldat operates in EMEA and LatAm in 50 markets worldwide,serving carriers, managed service providers, distributors and resellers, and end customers in Finance, Retail, Transportation, Utilities and Pharma industries. • Awarded IT & telecommunication products include SaaS Cybersecurity, NTA, 5G, IoT, Blockchain and AI-based solutions, LAN, WAN, wireless LAN (WLAN) edges, SD-WAN, XDR, SASE (NextGenFirewall, ZTNA, SWG, all with flexible SaaS consumption). • Included in Gartner’s Magic Quadrant for WAN Edge Infrastructure (SDWAN& SASE) 2018, 2019, 2020.• Major customers: Telefonica, BBVA, Santander, Deutsche Telekom, Claro, Telmex/Scitum.• Alliances signed: Telefonica Tech (SaaS SDWAN & SASE), Google Cloud, Check Point (SaaS cybersecurity), Crayon (cloud solutions), other.

Head of Marketing of Smart Door Locks (Home Automation, Residential and B2B customers) @ EMEA • Lead Generation digital campaigns (planning- development-launch-measurement)• Content marketing (storytelling, SEO, YouTube, thought leadership building) and Sales Teams enablement• Budget management including marketing agencies• Brand management, PR & Media relation• External and internal Events managementAssa Abloy's portfolio of Smart Locks offer the best physical security and cybersecurity protection in the Home Automation ecosystem, via SaaS, cloud-stored eKeys granting access.

Online Business Manager (Communication services and Smartphones) @ Western Europe, based in London • Online Customer experience, Digital Journey & Segmentation, UX/UI strategy • e-Commerce integrated digital (SEO, web, CRM, Affiliate) & retail campaigns • Partner selection & negotiation (Distributors, Banks, Financial & Credit institutions)• Online portfolio management (pricing, stock, categories)

Head of Sell-In Marketing team (4) @ worldwide, based in London • Global marketing programs with Mobile Operators in AMX, APAC, EMEA e.g. Telefonica, Vodafone, DTAG, Orange, America Movil, others• Launch of smartphones & platform program with major mobile operators• Global marketing campaign assets strategy, design and integration• Storytelling, messaging and communication of KSPs

Category Owner Marketing and Product (Tablets, Mobile Broadband, Data Plans, VAS) @ Spain• Negotiation to OEM/ODM vendors • Portfolio management (pricing, stock, categories) including segmentation and scoring• Go To Market strategy & execution in e-Commerce, Digital, TV, Point of Sales, Telemarketing, CRM

Programme Owner for Mobility business @ Spain & Portugal, member of the EMEA team HQ in London• Relationship management with Key Account (Vodafone Group, Spain, Portugal), Handset manufacturers, Accessories specialists, Retail Channel, industry Verticals• Senior Partner Manager, driving all tracks of relationship i.e. Retail, Pricing, Technical integration, Training, Customer Care, full Go To Market including digital properties in Partner and Microsoft• B2B introduction of Windows Phone (incl. mobility solutions / apps) to key industry verticals

Mobility Business Manager @ Spain & Portugal• Partner management EMEA key operators (Telefonica, Vodafone, Orange, Portugal Telecom, O2 UK, MVNO)• B2B/B2C solutions selling (Mobility, Enterprise, Hosting, Consumer Apps)• Iberia Partnering program, focused on smartphone manufacturers & mobile apps developers • Mobile & Digital Advertising program - Spokesperson at Mobile Marketing Association (MMA)

Head of Product Marketing team (4) (Smartphones & Mobile Apps) @ Spain• Sales & marketing strategy for owned accounts, incl. negotiation with Customers and HQ Korea• Partner management (Telefonica, Vodafone, Orange, MVNOs)• PR & Media relation• Overachievement on main KPIs (YoY sales volume, Brand Awareness, Turnover)