Daniel Nabuco De Oliveira Email & Phone Number

São Paulo, Brazil

São Paulo, Brazil

São Paulo, Brazil

Management of the digestive wellness and pain franchise brands, which comprises over 30% of the P&G Health Care business revenue in the Brazilian market. Planning and implementation of Marketing plans based on brand strategy, portfolio management, pricing strategy definition, and P&L analysis. Management of a team of up to four people. Reporting to the Sr. Marketing Director.• Implemented a new media strategy focused on Digital (Social Medias and Influencers) and using a fast learning and testing methodology. Ensured a double-digit growth for Metamucil and market share record;• Launched in an unfavorable environment a new probiotic as a pilot in two regions, allowing relevant savings;• Developed communication plans for healthcare professionals – traditional medical detailing fully integrated with the omnichannel strategy, impacting physicians through their preferred channel, increasing reach and maximizing results;• Locally implemented and expanded regional marketing campaigns for healthcare professionals and consumers;• Led a well-structured marketing team, including managers, developing and motivating professionals, leading to recognition from different departments.

São Paulo Area, Brazil

Responsible for business reviews, market analysis, management reports and understanding the behavior of consumers and physicians, always looking for opportunities to drive brand growth. Leadership of a cross-functional team. Reporting to the Marketing Director and later to the President.• Participated and was responsible for weekly leadership meetings to discuss the most relevant topics for the business;• Conducted a quantitative analysis of the company's global portfolio, increasing Brazil's innovation pipeline in the short and medium term. As a result, two new categories are being locally added to the portfolio with a significant increase in local revenue;• Implemented a new model for business reviews and new management reports;• Interacted with regional and global teams, sharing knowledge, learning and analysis;• Supported the demand planning of brands and the categories forecast.

São Paulo, Brazil

Management of all market research, consumer understanding and brand performance analysis in Latin America, supporting the innovation pipeline, positioning and communication strategy for intimate care and baby and childcare brands (Scott, Neve and Huggies). Development, together with the global team, of new methods and approaches to understand consumer behavior (Consumer Insights) and standardize methodologies. Reporting to the Sr. Manager of Consumer Insights, located in Colombia.

One of those responsible for implementing the Market Intelligence area at Perdigão. Audit analysis (Nielsen and Kantar) and Market Research for the BU Lácteos (Batavo, Elegê and Cotochés) and Margarine brands (Qualy, Doriana, Claybom, Deline and Delicata). Coordination of quantitative and qualitative research projects.

Responsible for important accounts such as: Citibank, Credicard Citi, Mercedes-Benz and Motorola. Coordination and review of quantitative and qualitative research projects in Brazil, working from the initial briefing stage to presentations, creating questionnaires, training suppliers, performing field monitoring, reviewing results and making recommendations.

São Paulo, Brazil

Responsible for new accounts such as Avon, Campari, Intel, Itaú, Nestlé, Nokia, Petrobras, Sky and Vivo. Coordination and review of quantitative and qualitative research projects in Brazil and abroad, working from the initial briefing to the final presentations.

Master Of Business Administration - Mba, Marketing

Education record