Chief Executive Officer
San Diego, California, United States
• Developed a trademarked hard seltzer brand, supplier/manufacturing network and submitted all licensing/operating applications within 7 months• Created and maintained relationships with suppliers, distributors, and retailers, as well as arranged and managed procurement, manufacturing, storage and shipping• Prepared pro-forma documents and performed tasks relating to bookkeeping, bill paying, legal/regulatory, and human resources• Managed a sales team that was able to secure 300+ accounts in Southern California and aided in implementing Salesforce and route management software• Created and managed a marketing program, which included social media campaigns, ads, displays, liquid-to-lips tastings, events, and publications