Responsibility for Brand Activation team (50+ persons) and development of Sony brand & Sony Center business channel.

- Responsibility for merchandising, promoter and product training team in CZ/SK- Responsibility for ATL, BTL, Marcomm and PR activities - A&P budget planning, forecasting and spending- Building in-store brand activation and on-line visibility - Setting TGT and monitoring of promoter store sellout achievement- Local event management

- Maximize the sales and target achievement through the designated accounts- Responsible for setting, monitoring, control and usage of commercial conditions- Account budgeting & forecasting- Setting clear targets in terms of category development- Close co-operation with the marketing & merchandiser team- Range planning and product listing- Building a strong relationship with customers

- Responsibility for the visibility and sellout of SONY products in the stores- Store sellout monitoring- POS material installation- Active communication and cooperation with TMM and KAM- Shopstaff training- Building a strong relationship with shopstaff

- Everyday communication with external customers- Cooperation with sales, finance and marketing team- Handling and processing of claims in SAP- SAP data entry and change of settings

- Responsibility for exposure of SONY products- Responsibility for showroom design - Everyday communication with end customers- Presentation of SONY products based on customers needs

Administrative work