• Responsible for the end-to-end app development cycle incl. 4 product teams • As a member of the leadership team, defining and driving annual portfolio objectives and key results for the entire product line, together with engineering and design• Synthesising and developing mid- and long-term product strategy and vision aligned with the overall business direction of the user group area• Empowering product teams in the division to develop quarterly objectives and key results that align with strategic priorities, providing deeper context, and access to key stakeholders across The LEGO Group, up to ELT level• Managing and growing a team of product managers, providing day-to-day leadership to direct reports, supporting their growth providing coaching to lead product teams through ideation, development, and launch of innovative products and features• Improving product management capabilities across the entire organisation

• Defining, owning and communicating product strategy, OKRs, play moments and critical metrics for the digital building experience and its app• Analyzing performance data, app reviews, market, audience and competitor insights to drive decision-making and lead new product discovery• Leading member of 2 product teams throughout the full development process, evaluating all opportunities and deciding what gets built and delivered• Defining and briefing objectives for product improvement and development based on user insights, stakeholder and partner input, business strategy, and creative experience• Being main point of contact towards partners up and down the value chain including digital teams, senior management, LEGO physical product teams, marketing teams, legal and child safety

• Managing the global digital ecosystem of the flight ancillary product portfolio in line with the business transformation strategy to drive customer value and digital revenues. Business owner of the agile squads• Creating and executing the product concepts and yearly product roadmap conforming to the defined company OKR framework• Owning and leading the ideation, prototyping, testing and roll out processes . Creation of new digital product development and existing product improvements to solve customer problems and enhance user experience throughout the customer journeys on web and app• Prioritizing new features in the product backlog, delivering requirements for squads together with the product owners (Jira/ Confluence knowledge) • Leading cross functional collaborations with all corporate stakeholders (IT, Customer Experience, Operations, Revenue Management, Marketing, etc.) on product requirements and revenue driver innovations• Lead role in delivering end to end product strategy and new concepts, digital campaigns and CRO enhancements of the product line, optimizing multichannel consumer journeys via extensive AB testing, recommendations and personalization together with UX and UI• Managing all market communication and marketing activities of the product line on the digital touchpoints• Driving dynamic pricing strategy for flight ancillary products

• Contributing to Central Europe ’s largest low cost airlines digital transformation in the field of marketing across the network, 44 countries• Working closely together with Product Management and other commercial departments on cross functional projects defining key strategies for the market clusters to deliver customer value and to further drive digital sales growth (2.3bn€/an online revenue)• Leading various design marketing and digital development projects with crossfunctional teams and different set of agencies. Identifying potential business partners and external business opportunities• Being responsible for creating yearly marketing strategy, execution of brand and promotional cross channel, digital heavy marketing campaigns.

• Managing regional e-commerce and digital marketing activities for 16 countries of Alps and CE region. • Defining, executing and following up regional digital marketing and sales strategies, roadmaps and budget together with key commercial departments (e-sales, revenue management, local sales organizations) within HQ, and the lead creative, media agencies. • Planning, launch and reporting digital tactical, acquisition campaigns and brand activities, performance tracking, CRM, direct marketing, social media and influencer marketing. • Sponsorship and partnership development for specific ACE markets.

Responsible for projects in 3 strategic business areas:• Marketing Department: Supporting and coordinating regional marketing and digital sales activities • E-Commerce Department: Analyzing and restructuring regional e-commerce activities focusing on core markets• Ground Operations Department: Coordinating all airport operations of the AFKL station. Reviewing customer journey touchpoints at the airport and proposing enhancements.