Daniel O'Keeffe
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Daniel O'Keeffe Email & Phone Number

Chief Product and Merchandising Officer at O'Neill
Location: The Hague, South Holland, Netherlands 12 work roles 2 schools
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Current company
O'Neill
Role
Chief Product and Merchandising Officer
Location
The Hague, South Holland, Netherlands
Company size
754 employees

Who is Daniel O'Keeffe? Overview

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Quick answer

Daniel O'Keeffe is listed as Chief Product and Merchandising Officer at O'Neill, a company with 754 employees, based in The Hague, South Holland, Netherlands. AeroLeads shows a matched LinkedIn profile for Daniel O'Keeffe.

Daniel O'Keeffe previously worked as Chief Product Officer at O'Neill and Manager Buying & Design at O'Neill. Daniel O'Keeffe holds Bachelor'S Degree, Leisure Management from Buckinghamshire New University.

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O'Neill

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Profile bio

About Daniel O'Keeffe

CPO @ O'Neill | Product StrategyFor over two decades, I’ve had the opportunity to work with leading outdoor, sports, and fashion brands, as well as global retailers. These experiences have equipped me with a unique skill set that’s well-suited to today's evolving market, where performance-driven products meet fashion, allowing consumers to both look and feel good.Throughout my career, I’ve focused on driving innovation in collections by balancing aesthetics with functionality, while ensuring profitable growth. Sustainability is central to my approach, with a commitment to using materials and processes that minimize environmental impact. I’ve led buying, design, and product development teams to achieve new levels of innovation and sustainability.My experience spans leading cross-functional teams in matrix organizations, covering product merchandising, merchandise planning, and corporate social responsibility. I’ve also taken on more entrepreneurial roles within smaller teams, where I’ve been hands-on with operations.I’m driven by strong values and a belief in teamwork, with a shared responsibility to both people and the planet.

Listed skills include Sourcing, Apparel, Fashion, Merchandising, and 12 others.

Current workplace

Daniel O'Keeffe's current company

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O'Neill
O'Neill
Chief Product and Merchandising Officer
The Hague, ZH, NL
Website
oneill.com
Employees
754
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12 roles · 14 years

Daniel O'Keeffe work experience

A career timeline built from the work history available for this profile.

Chief Product And Merchandising Officer

O'Neill

The Hague, ZH, NL

Chief Product Officer

Current
O'Neill

Warmond, NL

  • Leading product engine of global snow and lifestyle line EMEA.
Jun 2021 - Present

Manager Buying & Design

O'Neill

Warmond, NL

Oct 2020 - Jun 2021

Senior Manager Retail Merchandising Buying - Timberland Emea

Timberland

Stratham, NH, US

Jul 2019 - Oct 2020

Buying And Merchandising (Commercial) Director

Outdoor And Cycle Concepts Ltd

Malmesbury, Wiltshire, GB

  • Leading member of the commercial leadership team, devising and driving O&CC’s cross functional commercial strategies and trade, across all 4 business units.
  • Leader of 60+ strong Buying & merchandising and Visual Merchandising team; Directly managing 1 x Buying Directors (Cotswold Outdoors and Snow & Rock), 1 x Group Head of Merchandising, 1 x Head of Private Label and 1 x.
  • Line manager to General Manager of Cycle Surgery & Runners need, a newly created roles with full commercial responsibility of these fascia (B&M, Marketing, e-com, retail).
Nov 2016 - Jul 2019

Head Of Buying - Men'S & Kids Fashion (Branded & Own Label) & Sports Apparel (Branded)

Shop Direct

Speke, Liverpool, Merseyside, GB

  • Heading 3 departments within the shop direct business with an annual demand of over £250m with ambitious 3yr growth plans. Trading Sportswear department at +30% YOY growth (now UK’s largest online retailer of.
Feb 2014 - Sep 2016

Head Of Buying - Menswear Private Label

Bank Fashion
Feb 2013 - Feb 2014

Product Manager

C&A
2012 - 2013 ~1 yr

Senior Buyer

Peacocks

Cardiff, GB

Oct 2010 - Mar 2012

Buyer

Primark Stores Ltd

Dublin, County / Dublin Postal District, IE

Feb 2006 - Oct 2010

Buyer

Burton
Oct 2004 - Feb 2006
Team & coworkers

Colleagues at O'Neill

Other employees you can reach at oneill.com. View company contacts for 754 employees →

PD Piet De Vries Piet De Vries Colleague at O'NeillMarshall Islands, Marshall Islands View → NG Nick Green Nick Green Colleague at O'NeillLos Angeles Metropolitan Area, United States View → NM Niels Musschoot Niels Musschoot Colleague at O'NeillBruges Metropolitan Area, Belgium View → JM Janine Martens-Groenendijk Janine Martens-Groenendijk Colleague at O'NeillAmsterdam, North Holland, Netherlands, Netherlands View → GM Gerliz Marrero Gerliz Marrero Colleague at O'NeillSantiago, Santiago Metropolitan Region, Chile, Chile View → BF Brenda Flores Brenda Flores Colleague at O'NeillOntario, California, United States, United States View → KN Karina Narez Karina Narez Colleague at O'NeillWatsonville, California, United States, United States View → SD Simone De Valck Simone De Valck Colleague at O'NeillNetherlands, Netherlands View → TC Tina Cortez Tina Cortez Colleague at O'NeillTulare, California, United States, United States View → PF Pilar Ferrara Pilar Ferrara Colleague at O'NeillArgentina, Argentina View →
2 education records

Daniel O'Keeffe education

Bachelor'S Degree, Leisure Management

Buckinghamshire New University

Education record

Great Baddow High School
FAQ

Frequently asked questions about Daniel O'Keeffe

Quick answers generated from the profile data available on this page.

What company does Daniel O'Keeffe work for?

Daniel O'Keeffe works for O'Neill.

What is Daniel O'Keeffe's role at O'Neill?

Daniel O'Keeffe is listed as Chief Product and Merchandising Officer at O'Neill.

Where is Daniel O'Keeffe based?

Daniel O'Keeffe is based in The Hague, South Holland, Netherlands while working with O'Neill.

What companies has Daniel O'Keeffe worked for?

Daniel O'Keeffe has worked for O'Neill, Timberland, Outdoor And Cycle Concepts Ltd, Shop Direct, and Bank Fashion.

Who are Daniel O'Keeffe's colleagues at O'Neill?

Daniel O'Keeffe's colleagues at O'Neill include Piet De Vries, Nick Green, Niels Musschoot, Janine Martens-Groenendijk, and Gerliz Marrero.

How can I contact Daniel O'Keeffe?

You can use AeroLeads to view verified contact signals for Daniel O'Keeffe at O'Neill, including work email, phone, and LinkedIn data when available.

What schools did Daniel O'Keeffe attend?

Daniel O'Keeffe holds Bachelor'S Degree, Leisure Management from Buckinghamshire New University.

What skills is Daniel O'Keeffe known for?

Daniel O'Keeffe is listed with skills including Sourcing, Apparel, Fashion, Merchandising, Global Sourcing, Trend, Retail, and Textiles.

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