Daniel Oakes Email & Phone Number

New York, New York, United States

• Founded the Analytics Department, with broad responsibility for business-insights, automated-reporting and managing data• Partnered with each department and the executive team to centralize KPI reporting and simplify all operational measures• Developed a centralized, self-serve reporting suite. Each day, the automated dashboards serve as a single source of truth for 110+ users.• Served as project-manager for an end-to-end overhaul of 4500 customer renewals. The project led to a 20% increase in revenue, accomplished through stronger customer retention and higher pricing.• Led monthly business reviews with executives and senior leadership -- a two hour distillation of the business, with emphasis on decision-making and orienting the extended leadership team on specific actions• Created the Revenue Management function, pricing 4500 renewals and 9000 available offices• Created revenue forecast models, reviewed twice-monthly with the CEO, CFO and CRO• Created a centralized data-warehouse leveraging Airflow, DBT, Python and Snowflake -- a significant effort to clean and organize the data used to run the business

California

Walked 2652 miles from Mexico to Canada through some of the most beautiful scenery in the world.My photos: https://500px.com/prc0125/galleries/pacific-crest-trail

Greater New York City Area

• Oversaw 20-member analytics team, inclusive of two directors and five managers; the team partnered with the executives and all departments on a wide array of analytics and reporting to drive data-driven decision-making• Developed a centralized, self-serve reporting suite used by 200+ individuals each day and 600+ individuals each month; a source of truth for the organization• Created an organization-wide KPI framework, working with executives and functional-heads to assess the impact of core initiatives and determine the most effective way to measure success. Published a centralized-dashboard to track two dozen KPIs and 100+ supporting measures. • Responsible for monthly revenue forecasting. Developed a new forecasting framework that consolidated several-dozen bespoke efforts into one process, inclusive of training 300+ sales-reps on the new process and how best to forecast their individual books-of-business• Partnered with executives and Sales leadership to restructure the 600+ member Sales & Service team by modeling various ‘what if’ scenarios; evaluating revenue-risk; segmenting one-hundred-thousand customers into verticals and profiles; and identifying opportunities to redeploy Sales headcount into higher-return markets and activities• Worked closely with the executive leadership to set annual revenue targets for the Marketing and Sales functions, inclusive of customized, individual targets for 300+ Sales-Reps; also segmenting and optimally distributing 60,000 customers across the Retention teams• Administered the Sales Compensation Plan, reducing manual adjustments by -95%.• Partnered closely with Technology to shape ‘data strategy’ – inclusive of onboarding new self-service tools (Looker and Clearstory) and transitioning to a more modern Data-Warehouse architecture based on Hive, Hadoop, gSync & Snowflake

Park Ridge, Nj

Director, Analytics & Emerging Platforms Dec 2011 – Apr 2014Manager, Pricing & Analytics Sep 2007 – Nov 2011Analyst, Pricing & Analytics Aug 2006 – Aug 2007• Hired and led team of 12 analysts, with emphasis on price-optimization and improving fleet-utilization. • Developed a business intelligence suite, used extensively by 40+ pricing-managers to detailed reservation segmentation, price-positioning, fleet-inventory status and supply/demand estimates. • Produced dashboards and reviewed weekly with CEO and executive leadership.• Responsible for ‘distressed inventory pricing’, aggressively discounting rental prices to make use of idle cars. Increased the segment’s annual profit contribution by +$27M (+$8M by eliminating deeply unprofitable rentals and +$19M by surgically targeting low-demand scenarios). • Developed the core pricing system utilized by 40 Pricing-Managers to update more than 10-million price-points each day, spanning $2.5B in retail sales and utilizing algorithms to manage competitor reactions to price-changes in a volatile and fast-moving environment. • Developed variable cost-model methodology to ascertain the profitability of a given rental, critical in assessing the value of multimillion-dollar contracts with large businesses.• Presented analyses to executive leadership, including: ‘vehicle substitutability’, a customer’s willingness to pay for a larger car-class; rental-agreement breakage, the likelihood of a given customer to make a reservation but not collect the car; and predicting high-mileage customers based on the characteristics of their reservation.• Partnered with executive leadership to set annual sales-targets for the Marketing and Sales functions.• Responsible for price-positioning at 2000+ small, off-airport locations, covering $1B in annual revenue